Most Popular
1. Banking Crisis is Stocks Bull Market Buying Opportunity - Nadeem_Walayat
2.The Crypto Signal for the Precious Metals Market - P_Radomski_CFA
3. One Possible Outcome to a New World Order - Raymond_Matison
4.Nvidia Blow Off Top - Flying High like the Phoenix too Close to the Sun - Nadeem_Walayat
5. Apple AAPL Stock Trend and Earnings Analysis - Nadeem_Walayat
6.AI, Stocks, and Gold Stocks – Connected After All - P_Radomski_CFA
7.Stock Market CHEAT SHEET - - Nadeem_Walayat
8.US Debt Ceiling Crisis Smoke and Mirrors Circus - Nadeem_Walayat
9.Silver Price May Explode - Avi_Gilburt
10.More US Banks Could Collapse -- A Lot More- EWI
Last 7 days
Stock Market Volatility (VIX) - 25th Mar 24
Stock Market Investor Sentiment - 25th Mar 24
The Federal Reserve Didn't Do Anything But It Had Plenty to Say - 25th Mar 24
Stock Market Breadth - 24th Mar 24
Stock Market Margin Debt Indicator - 24th Mar 24
It’s Easy to Scream Stocks Bubble! - 24th Mar 24
Stocks: What to Make of All This Insider Selling- 24th Mar 24
Money Supply Continues To Fall, Economy Worsens – Investors Don’t Care - 24th Mar 24
Get an Edge in the Crypto Market with Order Flow - 24th Mar 24
US Presidential Election Cycle and Recessions - 18th Mar 24
US Recession Already Happened in 2022! - 18th Mar 24
AI can now remember everything you say - 18th Mar 24
Bitcoin Crypto Mania 2024 - MicroStrategy MSTR Blow off Top! - 14th Mar 24
Bitcoin Gravy Train Trend Forecast 2024 - 11th Mar 24
Gold and the Long-Term Inflation Cycle - 11th Mar 24
Fed’s Next Intertest Rate Move might not align with popular consensus - 11th Mar 24
Two Reasons The Fed Manipulates Interest Rates - 11th Mar 24
US Dollar Trend 2024 - 9th Mar 2024
The Bond Trade and Interest Rates - 9th Mar 2024
Investors Don’t Believe the Gold Rally, Still Prefer General Stocks - 9th Mar 2024
Paper Gold Vs. Real Gold: It's Important to Know the Difference - 9th Mar 2024
Stocks: What This "Record Extreme" Indicator May Be Signaling - 9th Mar 2024
My 3 Favorite Trade Setups - Elliott Wave Course - 9th Mar 2024
Bitcoin Crypto Bubble Mania! - 4th Mar 2024
US Interest Rates - When WIll the Fed Pivot - 1st Mar 2024
S&P Stock Market Real Earnings Yield - 29th Feb 2024
US Unemployment is a Fake Statistic - 29th Feb 2024
U.S. financial market’s “Weimar phase” impact to your fiat and digital assets - 29th Feb 2024
What a Breakdown in Silver Mining Stocks! What an Opportunity! - 29th Feb 2024
Why AI will Soon become SA - Synthetic Intelligence - The Machine Learning Megatrend - 29th Feb 2024
Keep Calm and Carry on Buying Quantum AI Tech Stocks - 19th Feb 24

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

How New Marketing Tactics Helped the Beauty Sector Grow

Companies / Marketing Sep 07, 2018 - 02:57 PM GMT

By: Submissions

Companies

The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.


One industry in particular has become very fruitful in the age of social media - the beauty sector. Before the rise of networking platforms like Facebook, Twitter and Instagram, beauty businesses relied heavily on marketing experts in getting their name out, and here’s how everything changed.

Easy marketing methods

Imagine the early 2000s, when social media was barely in its infancy - during this time, most beauty businesses relied on an experienced marketing specialist to create a website for the them as well as hand out the salon’s leaflets. With such methods, reach was very limited and oftentimes marketing actions rarely made it to the intended audience.

As social media became a more prominent promotional tool, beauty business owners began creating their own business pages on networking platforms. Since they utilise social media pages for their own personal benefit, managing pages for their business wouldn’t be much of a problem. Salon owners have gained a better understanding of marketing their businesses and do so actively by posting pictures of their latest work, sharing and encouraging clients to leave reviews, as well as creating and posting offers that their clients would find appealing to them.

Making use of ads

Although posting new hairstyles or a latest offer is a great method beauty businesses use to encourage clients to visit the salon, it has a very limited reach. Such posts are visible to clients that already follow your page or potential ones that somehow reached it. In order to reach a significantly larger target audience that would be interested in your business, salon owners turn to social media ads, most often on Facebook and Instagram.

Launching ad campaigns not only helps salon owners reach the target audience more effectively, it is also fairly easy to run. A growing trend among salon, spa and beauty clinic owners is taking additional marketing courses to help them improve on promotional activities. This not only helps them save a significant amount of money from hiring a marketing specialist, but it also helps salon owners understand any promotional mistakes they may have made in the past, and how to avoid them.

Enhanced word of mouth marketing

Word of mouth marketing - a tactic that has not been phased by the passage of time, is by far one of the most popular forms of promoting a business. Ask yourself, have you purchased a product or service from a business that is not recommended by other clients? When it comes to making purchase decisions, we tend follow feedback from previous clients, especially in this time and age where communication is enhanced by technology.

The term “word of mouth” has evolved from two or more people passing information orally to many people passing information through digital means to a larger community. This in turn has made digital word of mouth marketing a beauty business’ dream come true. Salon owners use additional tools, such as beauty business software in order to encourage clients to share their feedback on their business. Such software comes equipped with a loyalty program module that allows salon owners to reward their clients for referrals to the business - leaving clients satisfied and helping the beauty business grow.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in