Don’t Ditch These Traditional Marketing Methods Just Yet

By: Dylan_Moran

It’s no secret that digital marketing has dominated businesses since the turn of the century. With the dawn of computers and smartphones, digital marketing methods have been a huge part of most business strategies and a lot of marketers have abandoned traditional methods thinking they’re already outdated.

But those who say that traditional marketing is dead may be dead wrong. In fact, cold calling is still the number one method for generating warm leads and hot sales. So, if you’ve been wanting to improve conversion rates from your marketing efforts, don’t ditch these traditional marketing methods just yet:

Event Marketing

If you think that joining trade shows is a waste of time and money, you’re wrong. Event marketing is still one of the best ways to promote a business today because of how it gives you the opportunity to interact with customers face to face, making it easier for you to convince them to buy your product. Trade shows and other events are also great ways to build your network. If done right, you can easily generate leads that could potentially turn into sales by joining trade shows. And if you think that setting up your booth is so much hard work, you can always rely on trade show booth rentals to help you out.

Signage and Billboards

Signage and billboard materials may have evolved with the digital age, but the method is still as traditional as it can get. Used for centuries, signage and billboards have been proven effective in raising brand awareness, as they have a wider reach across different social classes and are more familiar to a big chunk of the population. Whether it’s a simple sign at the front of your shop or a huge billboard in a highway, you will never regret investing in this marketing method.

Direct Mail

A lot of people are done with promotional emails that only add more bulk to the emails they have to read every day. In fact, a lot of these promotional emails are either ignored or deleted right away. But that’s not the case for direct mail. A study from the Data and Marketing Association revealed that more than 100 million Americans made catalog purchases in 2016, which means that this traditional method is still effective to a lot of customers. Reaching out to your customers directly gives you the opportunity to introduce your products and offering them discounts and introductory rates will definitely make them happy campers. And you know what they say about happy customers, that they can easily spread the word about your product and generate you more repeat business and referrals.

Promotional Items

Who doesn’t love a freebie or discount? Promotional items are still hot for a reason, and they can generate more brand awareness than you could imagine. Just picture your branded tote being used by a customer when buying groceries. People will look at it and those curious enough will start looking for what you offer and hopefully, get a tote too. Promotional items are inexpensive and if you’re creative enough, they can help your customer remember your brand for a long time.

Flyers

Some marketers may consider flyers and brochures outdated, but they still work wonders for a lot of brick and mortar establishments. In fact, handouts have opened growth opportunities to a lot of businesses just by drumming up brand awareness and directing customers to their stores. Like direct email and business cards, customers easily absorb messages from flyers and brochures and they elicit emotional reactions better than ads on a screen.

Of course, you can’t ditch the importance of customer care in converting prospects to loyal customers. Good customer service takes training and experience, but it is a worthwhile investment if you want to not only gain new customers but also keep the old ones.  

In the end, traditional marketing methods still form the core value of marketing today. While digital marketing is gaining more ground because of ease and accessibility, traditional methods continue to prove their worth in the industry and are expected to help more businesses improve conversion rates and even customer retention. So, if you’ve been experiencing a slump in your efforts, these traditional marketing methods might just be the spark that you need to push your business forward.

By Dylan M.

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