Best of the Week
Most Popular
1. Investing in a Bubble Mania Stock Market Trending Towards Financial Crisis 2.0 CRASH! - 9th Sep 21
2.Tech Stocks Bubble Valuations 2000 vs 2021 - 25th Sep 21
3.Stock Market FOMO Going into Crash Season - 8th Oct 21
4.Stock Market FOMO Hits September Brick Wall - Evergrande China's Lehman's Moment - 22nd Sep 21
5.Crypto Bubble BURSTS! BTC, ETH, XRP CRASH! NiceHash Seizes Funds on Account Halting ALL Withdrawals! - 19th May 21
6.How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
7.AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
8.Why Silver Price Could Crash by 20%! - 5th Oct 21
9.Powell: Inflation Might Not Be Transitory, After All - 3rd Oct 21
10.Global Stock Markets Topped 60 Days Before the US Stocks Peaked - 23rd Sep 21
Last 7 days
CATHY WOOD ARK GARBAGE ARK Funds Heading for 90% STOCK CRASH! - 22nd Jan 22
Gold Is the Belle of the Ball. Will Its Dance Turn Bearish? - 22nd Jan 22
Best Neighborhoods to Buy Real Estate in San Diego - 22nd Jan 22
Stock Market January PANIC AI Tech Stocks Buying Opp - Trend Forecast 2022 - 21st Jan 21
How to Get Rich in the MetaVerse - 20th Jan 21
Should you Buy Payment Disruptor Stocks in 2022? - 20th Jan 21
2022 the Year of Smart devices, Electric Vehicles, and AI Startups - 20th Jan 21
Oil Markets More Animated by Geopolitics, Supply, and Demand - 20th Jan 21
Fake It Till You Make It: Will Silver’s Motto Work on Gold? - 19th Jan 22
Crude Oil Smashing Stocks - 19th Jan 22
US Stagflation: The Global Risk of 2022 - 19th Jan 22
Stock Market Trend Forecast Early 2022 - Tech Growth Value Stocks Rotation - 18th Jan 22
Stock Market Sentiment Speaks: Are We Setting Up For A 'Mini-Crash'? - 18th Jan 22
Mobile Sports Betting is on a rise: Here’s why - 18th Jan 22
Exponential AI Stocks Mega-trend - 17th Jan 22
THE NEXT BITCOIN - 17th Jan 22
Gold Price Predictions for 2022 - 17th Jan 22
How Do Debt Relief Services Work To Reduce The Amount You Owe? - 17th Jan 22
RIVIAN IPO Illustrates We are in the Mother of all Stock Market Bubbles - 16th Jan 22
All Market Eyes on Copper - 16th Jan 22
The US Dollar Had a Slip-Up, but Gold Turned a Blind Eye to It - 16th Jan 22
A Stock Market Top for the Ages - 16th Jan 22
FREETRADE - Stock Investing Platform, the Good, Bad and Ugly Review, Free Shares, Cancelled Orders - 15th Jan 22
WD 14tb My Book External Drive Unboxing, Testing and Benchmark Performance Amazon Buy Review - 15th Jan 22
Toyland Ferris Wheel Birthday Fun at Gulliver's Rother Valley UK Theme Park 2022 - 15th Jan 22
What You Should Know About a TailoredPay High Risk Merchant Account - 15th Jan 22
Best Metaverse Tech Stocks Investing for 2022 and Beyond - 14th Jan 22
Gold Price Lagging Inflation - 14th Jan 22
Get Your Startup Idea Up And Running With These 7 Tips - 14th Jan 22
What Happens When Your Flight Gets Cancelled in the UK? - 14th Jan 22
How to Profit from 2022’s Biggest Trend Reversal - 11th Jan 22
Stock Market Sentiment Speaks: Are We Ready To Drop To 4400SPX? - 11th Jan 22
What's the Role of an Affiliate Marketer? - 11th Jan 22
Essential Things To Know Before You Set Up A Limited Liability Company - 11th Jan 22
Fiscal and Monetary Cliffs Have Arrived - 10th Jan 22
The Meteoric Rise of Investing in Trading Cards - 10th Jan 22
IBM The REAL Quantum Metaverse STOCK! - 9th Jan 22
WARNING Failing NVME2 M2 SSD Drives Can Prevent Systems From Booting - Corsair MP600 - 9th Jan 22
The Fed’s inflated cake and a ‘quant’ of history - 9th Jan 22
NVME M2 SSD FAILURE WARNING Signs - Corsair MP600 1tb Drive - 9th Jan 22
Meadowhall Sheffield Christmas Lights 2021 Shopping - Before the Switch on - 9th Jan 22
How Does Insurance Work In Europe? Find Out Here - 9th Jan 22
Effect of Deflation On The Gold Price - 7th Jan 22
Stock Market 2022 Requires Different Strategies For Traders/Investors - 7th Jan 22
Old Man Winter Will Stimulate Natural Gas and Heating Oil Demand - 7th Jan 22
Is The Lazy Stock Market Bull Strategy Worth Considering? - 7th Jan 22
What Elliott Waves Show for Asia Pacific Stock and Financial Markets 2022 - 6th Jan 2022
Why You Should Register Your Company - 6th Jan 2022
4 Ways to Invest in Silver for 2022 - 6th Jan 2022
UNITY (U) - Metaverse Stock Analysis Investing for 2022 and Beyond - 5th Jan 2022
Stock Market Staving Off Risk-Off - 5th Jan 2022
Gold and Silver Still Hungover After New Year’s Eve - 5th Jan 2022
S&P 500 In an Uncharted Territory, But Is Sky the Limit? - 5th Jan 2022

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

Microsoft Strikes Back at Apple and Google With Windows 8

Companies / Microsoft Mar 06, 2012 - 06:48 AM GMT

By: Money_Morning


Best Financial Markets Analysis ArticleDavid Zeiler writes: Microsoft Corp. (Nasdaq: MSFT) has radically retooled its flagship product, Windows 8, to fight for a bigger piece of a mobile computing market currently dominated by its rivals.

Microsoft unveiled a beta version of Windows 8 at the Mobile World Congress in Barcelona last week.

With a final release expected in the fall, Microsoft needs Windows 8 to be a winner.

Microsoft's Windows, which has owned desktop computing with a market share well over 90%, has not fared as well on mobile devices like smartphones and tablets.

Instead, Apple Inc. (Nasdaq: AAPL) and Google Inc. (Nasdaq: GOOG) have dominated the "post-PC era" with such products as the iPad and the Android operating system.

The Redmond, WA, tech giant now hopes that Windows 8, optimized for the touchscreens of mobile computing but sharing a unified look and feel between its tablet and desktop versions, will reverse its fortunes in mobile computing.

"Microsoft's future path is riding on Windows 8 and its success," Gartner Inc. (NYSE: IT) analyst David Cearley told the Associated Press. "This is a chance for Microsoft to re-establish itself in a market where it's becoming increasingly irrelevant."

Microsoft is at a critical juncture.

The Windows and Office franchises that the company was built on rely on continued growth in the PC market which has slowed in recent years.

This stagnation in the PC market has hurt Windows sales. Revenue from the Windows division was down 6% in the December quarter - the fourth time in the past five quarters that revenue from Windows has declined year-over-year.

Meanwhile, Apple has become the most valuable company in the world on the strength of its iPhone and iPad businesses.

Unless Windows 8 can establish a strong presence in mobile computing, Microsoft risks getting left on the sidelines of tech - still moderately successful, but with little chance for growth and waning influence.

Praise for Windows 8
Critics have praised Microsoft not just for its willingness to make major changes in adapting Windows to touchscreen computing, but for doing it well.

"It's a huge radical rethinking of Windows - and one that's beautiful, logical and simple," writes New York Times technology maven David Pogue. "In essence, it brings the attractive, useful concept of Start-screen tiles, currently available on Windows Phone 7 phones, to laptops, desktop PCs and tablets."

Microsoft also wisely adopted an interface paradigm - tiles - distinct from the app-oriented interface found on Apple's iOS devices and Google's Android. With Windows 8 arriving late to the mobile party, Microsoft needs to offer a different experience to boost its chances of getting consumer attention.

Microsoft also sets Windows 8 apart by making all versions look and behave the same on all devices, be they desktop computers, tablets, or phones. Apple's mobile iOS, for example, differs significantly from its Macintosh operating system, the idea being that each OS is tailored to the hardware it runs on.

Microsoft believes users want more continuity as they switch between devices.

"There are too many hard stops between tablets and devices and smartphones," Steve Sinofsky, president of the Windows division, said at the Windows 8 debut in Barcelona. "This makes them much more harmonious and seamless."

In one more significant move, Microsoft plans to release a version of Windows 8 that will run on chips made by ARM Holdings plc (Nasdaq ADR: ARMH), which power most non-Apple mobile devices, instead of just Intel Corp. (Nasdaq: INTC) chips.

That gives hardware makers more options, which should translate to more Windows 8 devices in the marketplace.

Making Up Lost Time at Microsoft (MSFT)
Of course, just because Windows 8 appears well thought-out doesn't mean it will get Microsoft back in the mobile computing game. The measure of success will be whether it can win customers away from the well-established market leaders, Apple and Google.

Microsoft faced a similar problem with its MP3 player, the Zune.

Although a worthy competitor to Apple's iPod, the Zune arrived several years late and never threatened the iPod's dominance.

In mobile computing, Microsoft faces not one but two powerful competitors in Apple and Google, as well as their respective ecosystems of apps and cloud services.

Microsoft's traditional Windows ecosystem is vast, but on the mobile side it lags behind that of its rivals. For example, the Windows Phone Marketplace recently passed the 70,000-app milestone, compared to 450,000 Android apps and 550,000 Apple iOS apps.

However, Microsoft does have a long history of working with numerous hardware partners in its favor. Microsoft's deal last year with Nokia Corp. (NYSE ADR: NOK) will ensure Windows 8 will get a good push in the smartphone market.

And veteran PC partners such as Hewlett-Packard Co. (Nasdaq: HPQ) hope to have Windows 8 tablets ready for this year's holiday shopping season.

Assuming Microsoft backs the whole thing with its usual massive ad campaign, it will have done everything it can to make Windows matter in the mobile computing universe.

At that point, fingers will be crossed in Redmond.

"Microsoft is late to the game and this is a different game than they have been playing," Gartner's Cearley told the Associated Press. "But if they hit a home run with Windows 8, it could still turn some things around."


Money Morning/The Money Map Report

©2012 Monument Street Publishing. All Rights Reserved. Protected by copyright laws of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including on the world wide web), of content from this website, in whole or in part, is strictly prohibited without the express written permission of Monument Street Publishing. 105 West Monument Street, Baltimore MD 21201, Email:

Disclaimer: Nothing published by Money Morning should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized investent advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication, or after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended by Money Morning should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

Money Morning Archive

© 2005-2019 - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.

Post Comment

Only logged in users are allowed to post comments. Register/ Log in