Wal-Mart just announced flat year-over-year sales, causing its shares to fall by 9% and wiping $20 billion from its market cap. Which would be unremarkable if the disappointment was an aberration. But it’s not. Earnings season is off to a brutal start, with big names announcing big misses all over the place. Meanwhile, the rare good numbers are mostly the result of blatant (and therefore ineffective) financial engineering. Some examples:

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