If you visit most of the e-commerce sites, you'll come across the 'become an affiliate marketer' link. Affiliate marketing has gained momentum, although most people don't understand what it's all about.

Simply put, affiliate marketing refers to a marketing technique in which an organization pays others to market its services or products. The marketers earn a commission whenever a customer buys the product through their links. Affiliates normally place product links on their blog, app, or website. Once someone purchases the product through the link, the affiliate gets a commission. This helps companies to get more sales hence more profit. However, affiliate marketing may not be a success without support from affiliate managers. These play a central role as far as affiliate marketing is concerned.

In this article, we will explain the role of an affiliate manager and the benefits of becoming one.

Who is an Affiliate Manager?

According to Affstat- affiliate marketing research group, around 1/3 of eCommerce businesses have affiliate managers. The role of an affiliate manager is to recruit affiliates, manage the creative design, negotiate deals, and make sure that the affiliates are paid.

In a nutshell, an affiliate manager oversees affiliate publishers' operations, recruiting fresh affiliates, and running the onboarding process. Their goal is to make sure that the affiliates understand their target market. Furthermore, they keep in touch with existing affiliates to address their concerns, answer their queries, and resolve underlying problems. An affiliate manager devices and implements techniques recommended by the advertiser. They suggest a suitable way to handle a campaign and boost results depending on best experience and practice.

The Kind of Projects and Activities Handled by Affiliate Managers

Affiliate managers handle projects relating to the successful implementation of affiliate campaigns. This could involve establishing new programs for the marketer, coming up with appropriate terms to be used by the affiliates, and crafting marketing content, including banner images and links. Furthermore, they coach the affiliates on an ideal way of increasing their click-through. They achieve this by recommending copywriting techniques to lure potential customers into clicking the links and making purchases. They also suggest the best promotional platforms plus other marketing strategies.

For the programs in operation, affiliate managers respond to daily inquiries from the affiliates and initiate promotional campaigns that could increase referral traffic. The managers also report, evaluate techniques that bear more results, and identify opportunities that need further improvement. Affiliate managers who serve affiliate marketing organizations such as Grovia have more roles to play, including account management roles and supporting advertisers where necessary.

How a Typical Day for an Affiliate Manager Looks Like

Like most jobs, an affiliate manager does not have to follow a specific routine. There are different activities to be fulfilled each day. But common activities include;

Supervising daily affiliate campaign activities to ensure a higher investment return is achieved.
Recruit affiliate partners to join the program.
Create new marketing ideas such as bonuses and incentivization for the affiliate marketing program.
Ensure invoices and commissions are paid accurately and at the right time.

Finally, if you need help with your affiliate program, an affiliate manager can make all the difference. They'll help you attain high-quality leads and coach your affiliates in order to increase traffic to your online store. Get in touch with professional affiliate managers today to maximize your campaign results.

By Sumeet Manhas

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

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