Best of the Week
Most Popular
1. Investing in a Bubble Mania Stock Market Trending Towards Financial Crisis 2.0 CRASH! - 9th Sep 21
2.Tech Stocks Bubble Valuations 2000 vs 2021 - 25th Sep 21
3.Stock Market FOMO Going into Crash Season - 8th Oct 21
4.Stock Market FOMO Hits September Brick Wall - Evergrande China's Lehman's Moment - 22nd Sep 21
5.Crypto Bubble BURSTS! BTC, ETH, XRP CRASH! NiceHash Seizes Funds on Account Halting ALL Withdrawals! - 19th May 21
6.How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
7.AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
8.Why Silver Price Could Crash by 20%! - 5th Oct 21
9.Powell: Inflation Might Not Be Transitory, After All - 3rd Oct 21
10.Global Stock Markets Topped 60 Days Before the US Stocks Peaked - 23rd Sep 21
Last 7 days
Investing in Crypto Currencies With Both Eyes WIDE OPEN! - 25th Oct 21
Is Bitcoin a Better Inflation Hedge Than Gold? - 25th Oct 21
S&P 500 Stirs the Gold Pot - 25th Oct 21
Stock Market Against Bond Market Odds - 25th Oct 21
Inflation Consequences for the Stock Market, FED Balance Sheet - 24th Oct 21
To Be or Not to Be: How the Evergrande Crisis Can Affect Gold Price - 24th Oct 21
During a Market Mania, "no prudent professional is perceived to add value" - 24th Oct 21
Stock Market S&P500 Rallies Above $4400 – May Attempt To Advance To $4750~$4800 - 24th Oct 21
Inflation and the Crazy Crypto Markets - 23rd Oct 21
Easy PC Upgrades with Motherboard Combos - Overclockers UK Unboxing - MB, Memory and Ryzen 5600x CPU - 23rd Oct 21
Gold Mining Stocks Q3 2021 - 23rd Oct 21
Gold calmly continues cobbling its Handle, Miners lay in wait - 23rd Oct 21
US Economy Has Been in an Economic Depression Since 2008 - 22nd Oct 21
Extreme Ratios Point to Gold and Silver Price Readjustments - 22nd Oct 21
Bitcoin $100K or Ethereum $10K—which happens first? - 22nd Oct 21
This Isn’t Sci-Fi: How AI Is About To Disrupt This $11 Trillion Industry - 22nd Oct 21
Ravencoin RVN About to EXPLODE to NEW HIGHS! Last Chance to Buy Before it goes to the MOON! - 21st Oct 21
Stock Market Animal Spirits Returning - 21st Oct 21
Inflation Advances, and So Does Gold — Except That It Doesn’t - 21st Oct 21
Why A.I. Is About To Trigger The Next Great Medical Breakthrough - 21st Oct 21
Gold Price Slowly Going Nowhere - 20th Oct 21
Shocking Numbers Show Government Crowding Out Real Economy - 20th Oct 21
Crude Oil Is in the Fast Lane, But Where Is It Going? - 20th Oct 21
3 Tech Stocks That Could Change The World - 20th Oct 21
Best AI Tech Stocks ETF and Investment Trusts - 19th Oct 21
Gold Mining Stocks: Will Investors Dump the Laggards? - 19th Oct 21
The Most Exciting Medical Breakthrough Of The Decade? - 19th Oct 21
Prices Rising as New Dangers Point to Hard Assets - 19th Oct 21
It’s not just Copper; GYX indicated cyclical the whole time - 19th Oct 21
Chinese Tech Stocks CCP Paranoia, VIES - Variable Interest Entities - 19th Oct 21
Inflation Peaked Again, Right? - 19th Oct 21
Gold Stocks Bouncing Hard - 19th Oct 21
Stock Market New Intermediate Bottom Forming? - 19th Oct 21
Beware, Gold Bulls — That’s the Beginning of the End - 18th Oct 21
Gold Price Flag Suggests A Big Rally May Start Soon - 18th Oct 21
Inflation Or Deflation – End Result Is Still Depression - 18th Oct 21
A.I. Breakthrough Could Disrupt the $11 Trillion Medical Sector - 18th Oct 21
US Economy and Stock Market Addicted to Deficit Spending - 17th Oct 21
The Gold Price And Inflation - 17th Oct 21
Went Long the Crude Oil? Beware of the Headwinds Ahead… - 17th Oct 21
Watch These Next-gen Cloud Computing Stocks - 17th Oct 21
Overclockers UK Custom Built PC 1 YEAR Use Review Verdict - Does it Still Work? - 16th Oct 21
Altonville Mine Tours Maze at Alton Towers Scarefest 2021 - 16th Oct 21
How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
The Only way to Crush Inflation (not stocks) - 14th Oct 21
Why "Losses Are the Norm" in the Stock Market - 14th Oct 21
Sub Species Castle Maze at Alton Towers Scarefest 2021 - 14th Oct 21
Which Wallet is Best for Storing NFTs? - 14th Oct 21
Ailing UK Pound Has Global Effects - 14th Oct 21
How to Get 6 Years Life Out of Your Overclocked PC System, Optimum GPU, CPU and MB Performance - 13th Oct 21
The Demand Shock of 2022 - 12th Oct 21
4 Reasons Why NFTs Could Be The Future - 12th Oct 21
Crimex Silver: Murder Most Foul - 12th Oct 21
Bitcoin Rockets In Preparation For Liftoff To $100,000 - 12th Oct 21
INTEL Tech Stock to the MOON! INTC 2000 vs 2021 Market Bubble WARNING - 11th Oct 21
AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
Stock Market Wall of Worry Meets NFPs - 11th Oct 21
Stock Market Intermediate Correction Continues - 11th Oct 21

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

Clean Money - John Rubino: Book Review

InvestorEducation / Resources & Reviews Feb 06, 2009 - 01:49 PM GMT

By: David_Shvartsman

InvestorEducation 274 pages.
Hoboken, New Jersey
John Wiley & Sons.

2009. 1st Edition.

The bouyant stock market environment of the past several years is gone, and the financial wreckage of 2008 is still sharp in our minds as a new year starts to unfold.


Given the recent across-the-board-declines in global stock markets (and most asset classes) that have left many investors shell-shocked, you might wonder if there is any good reason to consider the merits of a hot new investment theme, such as clean energy.

However, we shouldn't be too hasty to write off all future stock investments. After all, the market declines of 2008 may continue into 2009, but they may also leave interesting investment opportunities in their wake. Which brings us to the subject of this review.

John Rubino, author and editor of GreenStockInvesting.com , recently released a new book on renewable energy and clean-tech investing entitled, Clean Money: Picking Winners in the Green Tech Boom .

In Clean Money , Rubino introduces readers to the fundamentals driving the rise in clean technology and tells us how to invest along with this trend. But it's not a "close your eyes and pick the winners" type propositions. As the author explains in the book's opening chapters, hot markets (such as clean-tech) are dangerous markets. Hype, con-jobs, and failed promises are sure to accompany this boom.

Rubino explains: "When something seems to have unlimited potential, it becomes, by definition, hard to measure and therefore hard to value. Tools for distinguishing fantasy from reality are crucial, and that's what this book attempts to provide".

From its early chapters on, Clean Money does an admirable job of providing this kind of background information and guidance to the would-be clean-tech investor.

The book gets rolling with some fascinating summary accounts of how environmental problems and resource depletion led to civilization collapse in ancient cultures, relating these lessons of the past to our current problems.

This brings us to some important questions. W ill we be able to recognize the environmental constraints facing us and meet these problems head on with clean energy and resource saving technologies? And how can we invest intelligently along with this theme?

That's where the main focus of this book lies, and Rubino provides us with some very reasoned and worthwhile overviews of the numerous renewable energy resources, the importance of energy storage, scientific advancements that will help us boost energy efficiencies and conserve our material resources, and other clean-tech investing themes, such as "green building" and pollution control.

Throughout the book, the author does a commendable job of honestly appraising the likely benefits and shortcomings of the potential energy resources and clean technologies. There is little in the way of "pie-in-the-sky" forecasting here; in fact, Rubino provides a much-needed service in his frank appraisals of other well-hyped and overrated energy panaceas such as corn ethanol and the "hydrogen economy".

The money-making side of the book also follows through on its promise. Investment ideas and company ticker symbols relating to each investment theme are well organized and included in every chapter. Another helpful feature are the occasional "object lessons" that warn of the pitfalls of buying into stocks and new technologies that are long on promise and short on tangible results.

If there are criticisms to be made, they are slight and tend towards errors of omission. For example, the writing on water desalination technology is informative, but it makes no mention of the potential drawbacks of desalination .

Also, while traditional hydropower is ruled out as an environmentally unsound energy source early on in the book, there was no mention of tidal energy and its potential benefits or pitfalls (possibly due to space constraints?).

On a more positive note, the author does a very good job of appraising the bear market conditions of 2008 (the book was written in early 2008) and the resulting difficulties that could arise for clean tech investors over the next few years.

The book's closing chapters provide a fine overview of the green investing options (mutual funds, ETFs, shares) that are easily available to most individual investors, along with some thoughts on the industries and companies that are likely to be winners and losers in the wake of clean-tech's rise.

So does Clean Money meet its stated goal of providing value to clean-tech investors?

Overall, the book's positives far outweigh the negatives, and Rubino succeeds in delivering a useful guide for the clean energy investor or those who are simply curious about the true potential of upcoming renewable energy resources and clean technologies. Recommended.

By David Shvartsman

http://financetrends.blogspot.com

Examining the big picture trends that drive investment markets and shape our world

Disclaimer - The opinion above is that of the author and is not meant to be taken as investment advice by any readers. Readers should always conduct their own research before making any investment decisions.

David Shvartsman Archive

© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in