Best of the Week
Most Popular
1.UK General Election BBC Exit Polls Forecast Accuracy - Nadeem_Walayat
2.UK General Election 2017 Seats Final Forecast, Labour, Conservative Lib-Dem, SNP - Nadeem_Walayat
3.UK General Election 2017 Forecast: Conservative 358, Labour 212 Seats - Nadeem_Walayat
4.Theresa May to Resign, Fatal Error Was to Believe Worthless Opinion Polls! - Nadeem_Walayat
5.UK House Prices Forecast General Election 2017 Conservative Seats Result - Nadeem_Walayat
6.The Stock Market Crash of 2017 That Never Was But Could it Still Come to Pass? - Sol_Palha
7.[TRADE ALERT] Write This Gold Stock Ticker Down Now - WallStreetNation
8.UK General Election Results Map 2017 vs 2015 vs Opinion Polls - Nadeem_Walayat
9.Orphaned Poisoned Waters,Severe Chronic Water Shortage Imminent - Richard_Mills
10.How The Smart Money Is Playing The Lithium Boom - OilPrice_Com
Last 7 days
Gold and Silver Ongoing Consolidation May End Soon - 24th Jun 17
Dollar May Become “Local Currency of the U.S.” Only - 24th Jun 17
Sheffield Great Flood of 2007, 10 Years On - Unique Timeline of What Happened - 24th Jun 17
US Stock Market Correction Could be Underway - 24th Jun 17
Proof That This Economic Recovery Narrative is False - 24th Jun 17
Best Cash ISA for Soaring Inflation, Kent Reliance Illustrates the Great ISA Rip Off - 24th Jun 17
Gold Summer Doldrums - 23rd Jun 17
Hedgers Net Short the Euro, US Market Rotates; 2 Horsemen Set to Ride? - 23rd Jun 17
Nether Edge By Election Result: Labour Win Sheffield City Council Seat by 132 Votes - 23rd Jun 17
Grenfell Fire: 600 of 4000 Tower Blocks Ticking Time Bomb Death Traps! - 22nd Jun 17
Car Sales About To Go Over The Cliff - 22nd Jun 17
LOG 0.786 support in CRUDE OIL and COCOA - 22nd Jun 17
More Stock Market Fluctuations Along New Record Highs - 22nd Jun 17
Understanding true money, Pound Sterling must make another historic low, Euro and Gold outlook! - 22nd Jun 17
Green Party Could Control Sheffield City Council Balance of Power Local Election 2018 - 22nd Jun 17
Ratio Combo Charts : Hidden Clues to the Gold Market Puzzle - 22nd Jun 17
Steem Hard Forks & Now People Are Making Even More Money On Blockchain Steemit - 22nd Jun 17
4 Steps for Comparing Binary Options Providers - 22nd Jun 17
Nether Edge & Sharrow By-Election, Will Labour Lose Safe Council Seat, Sheffield? - 21st Jun 17
Stock Market SPX Making New Lows - 21st Jun 17
Your Future Wealth Depends on what You Decide to Keep and Invest in Now - 21st Jun 17
Either Bitcoin Will Fail OR Bitcoin Is A Government Invention Meant To Enslave... - 21st Jun 17
Strength in Gold and Silver Mining Stocks and Its Implications - 21st Jun 17
Inflation is No Longer in Stealth Mode - 21st Jun 17
CRUDE OIL UPDATE- “0.30 risk is cheap for changing implication!” - 20th Jun 17
Crude Oil Verifies Price Breakdown – Or Is It Something More? - 20th Jun 17
Trump Backs ISIS As He Pushes US Onto Brink of World War III With Russia - 20th Jun 17
Most Popular Auto Trading Tools for trading with Stock Markets - 20th Jun 17
GDXJ Gold Stocks Massacre: The Aftermath - 20th Jun 17
Why Walkers Crisps Pay Packet Promotion is RUBBISH! - 20th Jun 17
7 Signs You Should Add Gold To Your Portfolio Now - 19th Jun 17
US Bonds and Related Market Indicators - 19th Jun 17
Wireless Wars: The Billion Dollar Tech Boom No One Is Talking About - 19th Jun 17
Amey Playing Cat and Mouse Game with Sheffield Residents and Tree Campaigners - 19th Jun 17
Positive Stock Market Expectations, But Will Uptrend Continue? - 19th Jun 17
Gold Proprietary Cycle Indicator Remains Down - 19th Jun 17

Market Oracle FREE Newsletter

The MRI 3D Report

How do Client Acquisition Offers Affect Businesses?

Companies / Business Mar 21, 2017 - 11:06 AM GMT

By: Submissions

Companies

When looking to grow a business there are three key things you need to do. Get more clients, get them to visit you more often and get them to spend more each time they visit you. This principal is true for all businesses that's aim is to turn a profit.

The hardest of these three steps to achieve is arguably ‘getting more clients’. One way that a lot of businesses aim to attract more clients is with acquisition offers.


What are client acquisition offers?

Acquisition offers are promotions or discounts offered to non-customers as an incentive for them to begin using a business’s product or service

(15% off your first haircut at a salon, or £20 free bet when you sign up to a bookmaker’s site are just some of the client acquisition offers that you’ll regularly see.).

Another way to run acquisition offers would be with an ‘offer of the month’. This involves a company giving a discount, or something free away to non-clients, with that particular offer changing month by month.

The reason that ‘offer of the month’ can work so well is that it keeps people interested over a sustained period of time. Although February’s offer may not be of interest to a certain person, they’ll be inclined to check back the following month just to see if the new offer would suit them.

Who should use client acquisition offers?

The answer to the question 'who should use client acquisition offers' is everybody. Well, that is everybody who wants' more clients. And if you don't, then that begs the question as to why you're in business at all.

The exception is when a business has limited resources. Its all well and good bringing on more and more clients, however you need to make sure that you can still provide the same quality of service/product to each client, even as the number grows.

However, if your client acquisition strategy is well thought out and proven then you'll be able to budget for increased capacity; this could mean taking on extra staff or upping stock levels.

Where are client acquisition offers most commonly used?

Client acquisition offers are currently used widely across a range of different industries. Despite this, you'll most regularly see the 'best' client acquisition offers from companies who provide a service rather than a specific product. This is because for a service based business, a customer is most likely a repeat customer; and more often than not a regular customer.

For product based businesses, for example a company that sells large kitchen appliances, there's much less chance of there being repeat custom. People tend to just take advantage of the best offer at the time, meaning that offering too much discount at the point of original purchase may not be profitable.

Service businesses such as bookmakers don't have this problem. They're often happy to lose money on the first transaction with a customer on the premise that that customer will continue to use their service and make them money going forwards.

How do client acquisition offers affect business?

Overall client acquisition offers are fantastic for business; especially when they're utilised correctly. As the name suggests they're a great way of generating more clients, revenue and eventually profit.

They also aid the client themselves. The strong competition that these offers create means it's possible to get some great deals on first time purchases with a number of different companies.

 

This is an paid advertorial. This is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any trading losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors before engaging in any investing and trading activities.


© 2005-2017 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

Catching a Falling Financial Knife