Best of the Week
Most Popular
1.UK General Election BBC Exit Polls Forecast Accuracy - Nadeem_Walayat
2.UK General Election 2017 Seats Final Forecast, Labour, Conservative Lib-Dem, SNP - Nadeem_Walayat
3.UK General Election 2017 Forecast: Conservative 358, Labour 212 Seats - Nadeem_Walayat
4.Theresa May to Resign, Fatal Error Was to Believe Worthless Opinion Polls! - Nadeem_Walayat
5.UK House Prices Forecast General Election 2017 Conservative Seats Result - Nadeem_Walayat
6.The Stock Market Crash of 2017 That Never Was But Could it Still Come to Pass? - Sol_Palha
7.[TRADE ALERT] Write This Gold Stock Ticker Down Now - WallStreetNation
8.UK General Election Results Map 2017 vs 2015 vs Opinion Polls - Nadeem_Walayat
9.Orphaned Poisoned Waters,Severe Chronic Water Shortage Imminent - Richard_Mills
10.How The Smart Money Is Playing The Lithium Boom - OilPrice_Com
Last 7 days
Gold Summer Doldrums - 23rd Jun 17
Hedgers Net Short the Euro, US Market Rotates; 2 Horsemen Set to Ride? - 23rd Jun 17
Nether Edge By Election Result: Labour Win Sheffield City Council Seat by 132 Votes - 23rd Jun 17
Grenfell Fire: 600 of 4000 Tower Blocks Ticking Time Bomb Death Traps! - 22nd Jun 17
Car Sales About To Go Over The Cliff - 22nd Jun 17
LOG 0.786 support in CRUDE OIL and COCOA - 22nd Jun 17
More Stock Market Fluctuations Along New Record Highs - 22nd Jun 17
Understanding true money, Pound Sterling must make another historic low, Euro and Gold outlook! - 22nd Jun 17
Green Party Could Control Sheffield City Council Balance of Power Local Election 2018 - 22nd Jun 17
Ratio Combo Charts : Hidden Clues to the Gold Market Puzzle - 22nd Jun 17
Steem Hard Forks & Now People Are Making Even More Money On Blockchain Steemit - 22nd Jun 17
4 Steps for Comparing Binary Options Providers - 22nd Jun 17
Nether Edge & Sharrow By-Election, Will Labour Lose Safe Council Seat, Sheffield? - 21st Jun 17
Stock Market SPX Making New Lows - 21st Jun 17
Your Future Wealth Depends on what You Decide to Keep and Invest in Now - 21st Jun 17
Either Bitcoin Will Fail OR Bitcoin Is A Government Invention Meant To Enslave... - 21st Jun 17
Strength in Gold and Silver Mining Stocks and Its Implications - 21st Jun 17
Inflation is No Longer in Stealth Mode - 21st Jun 17
CRUDE OIL UPDATE- “0.30 risk is cheap for changing implication!” - 20th Jun 17
Crude Oil Verifies Price Breakdown – Or Is It Something More? - 20th Jun 17
Trump Backs ISIS As He Pushes US Onto Brink of World War III With Russia - 20th Jun 17
Most Popular Auto Trading Tools for trading with Stock Markets - 20th Jun 17
GDXJ Gold Stocks Massacre: The Aftermath - 20th Jun 17
Why Walkers Crisps Pay Packet Promotion is RUBBISH! - 20th Jun 17
7 Signs You Should Add Gold To Your Portfolio Now - 19th Jun 17
US Bonds and Related Market Indicators - 19th Jun 17
Wireless Wars: The Billion Dollar Tech Boom No One Is Talking About - 19th Jun 17
Amey Playing Cat and Mouse Game with Sheffield Residents and Tree Campaigners - 19th Jun 17
Positive Stock Market Expectations, But Will Uptrend Continue? - 19th Jun 17
Gold Proprietary Cycle Indicator Remains Down - 19th Jun 17
Stock Market Higher Highs Still Likely - 18th Jun 17
The US Government Clamps Down on Ability of Americans To Purchase Bitcoin - 18th Jun 17
NDX/NAZ Continue downward pressure on the US Stock Market - 18th Jun 17
Return of the Gold Bear? - 18th Jun 17
Are Sheffield's High Rise Tower Blocks Safe? Grenfell Cladding Fire Disaster! - 18th Jun 17
Globalist Takeover Of The Internet Moves Into Overdrive - 17th Jun 17
Crazy Charging Stocks Bull Market Random Thoughts - 17th Jun 17
Reflation, Deflation and Gold - 17th Jun 17
Here’s The Case For An Upside Risk In The Global Economy - 17th Jun 17
Gold Bullish on Fed Interest Rate Hike - 16th Jun 17
Drones Upending Business Models and Reshaping Industry Landscapes - 16th Jun 17
Grenfell Tower Cladding Fire Disaster, 4,000 Ticking Time Bombs, Sheffield Council Flats Panic! - 16th Jun 17
Heating Oil Bottom Is In.(probably) - 16th Jun 17
Here’s the Investing Reason Active Funds Can’t Beat Passive Funds—and It Worries Me a Lot - 16th Jun 17
Is There Gold “Hype” and is Gold an Emotional Trade? - 16th Jun 17

Market Oracle FREE Newsletter

The MRI 3D Report

Create a Compelling Landing Page in Less than 30 Minutes

Companies / SME Jun 09, 2017 - 12:49 PM GMT

By: Boris_Dzhingarov

Companies

In case you’re not familiar with the term, a landing page is a page that a visitor arrives at by clicking on a link or an ad. In the context of digital marketing, a landing page is a web page completely detached from your main website. It’s a single-page site created solely to serve one purpose – conversion.

Creating a compelling landing page is a quick and easy process, especially if you’ve got a few inside tips and tricks. No designing or coding skills necessary. And did we mention you can do it in under 30 minutes as well?

Set your timer and let’s get started.


1.Choose a great website builder

Time is of the essence here, so building a landing page from scratch is out of the question. To make the entire process run faster and smoother, choose a website builder that’s intuitive and easy to use.

There’s a myriad of different platforms available, but SITE123 is a one that stands out from the crowd. It’s by far the simplest and fastest way to get a website up and running, and the same can be said about landing pages.

Choose a free template you think would go best with the image you’re trying to project with your landing page, and you’ve already got all the heavy lifting done.

2.Design with visual hierarchy in mind

Remember that you’re creating a landing page with a single objective in mind – to promote an action. Whether it’s clicking, buying or subscribing - your design needs to be focused on fulfilling that objective. An excellent way to do that without using words is to apply the rules of visual hierarchy.

Use contrasting colors to accentuate a particular image. Draw your customer’s attention to a “subscribe” or a “buy” button by placing it in the middle of the page.

You can take advantage of the single-page layout and separate the landing page into sections. Use these sections, or modules, to highlight testimonials, promo content or a list of brands and companies you’ve worked with. People are visual creatures, and having a visually compelling landing page should be your priority.

3.Choose a message you want to convey

Are you looking to project a well-polished, professional image and create a formal atmosphere around your business?  Or do you want to create a more casual, friendly image and appeal to a younger audience?

A formal image requires classic, clean fonts, and straightforward, concise sentences.

A more casual setting, on the other hand, gives you more freedom when it comes to the design and language you use. You can experiment with different fonts and colorful images, and write fun, witty descriptions in a casual tone.

By deciding on what kind of message you want to communicate, you’ll create a foundation from which you’ll be able to build your content.

4.Write killer content

Having a visually compelling design will attract visitors. Having amazing content, on the other hand, is what will turn them into customers.

To get your customers hooked, your content needs to be straightforward and clear. Stay away from unnecessary filler words and long, boring explanations. Keep it short and sweet – your customers will appreciate you getting right to the point.

Tell it as it is, don’t talk down to your readers, add clever wordplay into the mix, and – voila! You’ve successfully created amazing, five-star content in just a couple of minutes.

5.Include CTA

CTA, or call-to-action, is a marketing tactic of using words or phrases that prompt customers to take a certain action.

If done right, CTA phrases such as “buy it here” or “call us now” can do wonders for your conversion rate.

If your content is brief, follow it with a “find out more” button that links to your main website where the topic is covered in more detail. This classic call-to-action is bound to generate clicks, so don’t be afraid to use it to your advantage.

Want to grow your client base? Put a big “subscribe now” button in the middle of your landing page, and offer perks or discounts for people who join your newsletter through that specific link.

6.Finish it off with the technicalities

Once you add all the links and CTAs, you’re just minutes away from your landing page being finished. There are just a few technical details you need to take care off before your page goes live, the first one being choosing a relevant URL.

A good URL can do wonders for your landing page and should be complemented with an equally-good SEO title and meta description.

A few things to keep in mind when creating a URL:
·           Make sure it contains the name of your business, product or service
·           Keep it as short as possible and easy to remember
·           Don’t use stop words (a, an, the, etc.) or unnecessary adjectives (amazing, fantastic, beautiful)

The SEO title should match the original title of your landing page, but you can always add a few words to make it a bit more catchy and search-engine friendly.

A meta description is a summary of what’s on your landing page or any other page for that matter.

While it won’t help you rank better, a meta description will entice people to click and open your page, attracting potential customers. So, make sure your meta description is short and clear, and don’t be afraid to add a few keywords to make it more appealing.

Ready to create a landing page for your business? Start with my recommendation SITE123 and in less than 30 minutes, you’ll have a powerful conversion tool right at your fingertips.

By Boris Dzhingarov

© 2017 Copyright Boris Dzhingarov - All Rights Reserved
Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2017 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

Catching a Falling Financial Knife