Best of the Week
Most Popular
1. Market Decline Will Lead To Pension Collapse, USD Devaluation, And NWO - Raymond_Matison
2.Uber’s Nightmare Has Just Started - Stephen_McBride
3.Stock Market Crash Black Swan Event Set Up Sept 12th? - Brad_Gudgeon
4.GDow Stock Market Trend Forecast Update - Nadeem_Walayat
5.Gold Significant Correction Has Started - Clive_Maund
6.British Pound GBP vs Brexit Chaos Timeline - Nadeem_Walayat
7.Cameco Crash, Uranium Sector Won’t Catch a break - Richard_Mills
8.Recession 2020 Forecast : The New Risks & New Profits Of A Grand Experiment - Dan_Amerman
9.Gold When Global Insanity Prevails - Michael Ballanger
10.UK General Election Forecast 2019 - Betting Market Odds - Nadeem_Walayat
Last 7 days
US Treasury Bonds Pause Near Resistance Before The Next Rally - 18th Oct 19
The Biggest Housing Boom in US History Has Just Begun - 18th Oct 19
British Pound Brexit Chaos GBP Trend Forecast - 18th Oct 19
Stocks Don’t Care About Trump Impeachment - 17th Oct 19
Currencies Show A Shift to Safety And Maturity – What Does It Mean? - 17th Oct 19
Stock Market Future Projected Cycles - 17th Oct 19
Weekly SPX & Gold Price Cycle Report - 17th Oct 19
What Makes United Markets Capital Different From Other Online Brokers? - 17th Oct 19
Stock Market Dow Long-term Trend Analysis - 16th Oct 19
This Is Not a Money Printing Press - 16th Oct 19
Online Casino Operator LeoVegas is Optimistic about the Future - 16th Oct 19
Stock Market Dow Elliott Wave Analysis Forecast - Video - 16th Oct 19
$100 Silver Has Come And Gone - 16th Oct 19
Stock Market Roll Over Risk to New highs in S&P 500 - 16th Oct 19
10 Best Trading Schools and Courses for Students - 16th Oct 19
Dow Stock Market Short-term Trend Analysis - 15th Oct 19
The Many Aligning Signals in Gold - 15th Oct 19
Market Action Suggests Downside in Precious Metals - 15th Oct 19
US Major Stock Market Indexes Retest Critical Price Channel Resistance - 15th Oct 19
“Baghad Jerome” Powell Denies the Fed Is Using Financial Crisis Tools - 15th Oct 19
British Pound GBP Trend Analysis - 14th Oct 19
A Guide to Financing Your Next Car - 14th Oct 19
America's Ruling Class - Underestimating Them & Overestimating Us - 14th Oct 19
Stock Market Range Bound - 14th Oct 19
Gold, Silver Bonds - Inflation in the Offing? - 14th Oct 19
East-West Trade War: Never Take a Knife to a Gunfight - 14th Oct 19
Consider Precious Metals for Insurance First, Profit Second... - 14th Oct 19
Stock Market Dow Elliott Wave Analysis Forecast - 13th Oct 19
The Most Successful IPOs Have This One Thing in Common - 13th Oct 19
Precious Metals & Stock Market VIX Are Set To Launch Dramatically Higher - 13th Oct 19
Discovery Sport EGR Valve Gasket Problems - Land Rover Dealer Fix - 13th Oct 19
Stock Market US Presidential Cycle - Video - 12th Oct 19
Social Security Is Screwing Millennials - 12th Oct 19
Gold Gifts Traders With Another Rotation Below $1500 - 12th Oct 19
US Dollar Index Trend Analysis - 11th Oct 19
China Golden Week Sales Exceed Expectations - 11th Oct 19
Stock Market Short-term Consolidation Does Not change Secular Bullish Trend - 11th Oct 19
The Allure of Upswings in Silver Mining Stocks - 11th Oct 19
US Housing Market 2018-2019 and 2006-2007: Similarities & Differences - 11th Oct 19
Now Is the Time to Load Up on 5G Stocks - 11th Oct 19
Why the Law Can’t Protect Your Money - 11th Oct 19
Will Miami be the First U.S. Real Estate Bubble to Burst? - 11th Oct 19
How Online Casinos Maximise Profits - 11th Oct 19
3 Tips for Picking Junior Gold Stocks - 10th Oct 19
How Does Inflation Affect Exchange Rates? - 10th Oct 19
This Is the Best Time to Load Up on These 3 Value Stocks - 10th Oct 19
What Makes this Gold Market Rally Different From All Others - 10th Oct 19
Stock Market US Presidential Cycle - 9th Oct 19

Market Oracle FREE Newsletter

Stock Market Trend Forecast Oct - Dec 2019 by Nadeem Walayat

E-commerce Trends to Expect in 2019

Companies / Retail Sector Apr 28, 2019 - 02:27 PM GMT

By: Submissions

Companies

The online shopping industry is changing. Last year, mobile purchases increased by 55% and are projected to account for $175bn purchases by 2022. Customer expectations are now bigger, with as many as 4 in 10 online buyers expecting retailers to offer same-day shipping services.

If you regularly shop online, some of the changes coming to e-commerce will be highly beneficial to you. Below are some of these trends you should expect.




The Rise of Progressive Web Apps

The golden age of shopping apps appears to be dying quicker than thought before. Consumers are now shopping through Progressive Web Apps. Like websites, PWAs thrive on browsers can be found with a quick Google search.

However, PWAs offer more features. They are apps anyway, developed to be intuitive and user-friendly. They load faster than traditional sites and work on tablets, smartphones and desktop computers. The biggest player in the e-commerce business with a PWA is Aliexpress, the Chinese giant retailer.

For retailers, adopting PWAs as a replacement of mobile apps leads to faster loading speeds and better experiences for customers. It also means customers may stay longer on their platforms and lead to better sales if their products and customer services are equally great.



AI Chatbots

Chatbots have been around for a while. On big shopping sites, however, the bots have hardly been present. This is not entirely a bad thing as companies like Amazon prefer to have humans communicate with customers over chatbots.

eBay is the biggest retailer with a known chatbot. The company's bot is designed to help customers shop more conveniently. The bot is also customized to help shoppers find the best deals for different items on the platform. 

Chatbots use Artificial Intelligence to use the information you send to them to help you shop better. eBay’s shopbot accepts requests through texts, talking or pictures of the items you need. Besides eBay, most e-commerce businesses also use bots to interact with customers.

Amazon's and Google AI assistants are technologies also to watch in the e-commerce scene. While some businesses may find chat bots more feasible, Amazon believes Alexa offer a better shopping experience. Voice assistants are easier to communicate with any. And in the case of Amazon, you can make an order without even typing anything on your computer.

Improved Human Conversations with Customers

Chatbots and shopbots will continue to increase as e-commerce stores look for ways to handle complaints from customers. However, many user experience designers believe that retailers will invest in the element of human conversations.

As consumers continue to rely on online shopping, they expect to experience conversations with humans before purchasing. They want to ask questions about products and get real replies from the sellers.

Traditionally, testimonials and user reviews were customers’ best tools for evaluating the quality of products. Buyers still trust review sites like https://www.bestreviews.guide/ to find best-rated products faster. However, they are increasingly craving for human conversations.

This won't be easy for many eCommerce stores especially large retailers like Amazon and eBay. With thousands of requests being made every day, it will be interesting to see how stores handle customers' interest in communicating with store owners.

Increased Shopping Personalization

Most of the technologies coming to the e-commerce business are geared toward increasing custom shopping experiences. Chatbots, progressive web apps, increased human conversations—all these trends will help retailers offer more personalized deals to customers.

There are many more ways retailers aim to improve their customer services. The biggest of them all is to collect customers’ data and use it to customize offers. Every time you visit a shopping site, data about what you search is collected. Retailers then analyze your data and place recommendations of products you should buy the next time you log into your shopping account.

For shoppers, shopping personalization should have come a long time ago. While retailers don’t always recommend interested products accurately, you get to find products you would love quicker. If it also helps you find better quality products, you are more likely to be a loyal customer to the retailer.

Enhanced Product Visualization

Ever wanted to purchase a couch but doubted it would rhyme with your home’s interior décor? Technology may soon clear your doubts. Thanks to Augmented Reality, and 3D imaging technologies, you can view more realistic images of products you’d want to purchase.

Of course, 3D imaging isn’t as realistic as viewing the products in real life—but it comes close. If it's sneakers you want to purchase, enhanced visualization lets you view the shoes as they would appear in real life. Their sizes are enlarged and every part is increased to give you a better viewing experience.

Enhanced product visualization has also been spreading to e-commerce video descriptions. Instead of aggressive sales pitches, retailers are now using immersive and detailed infomercials to communicate with customers.

Installment Payments to Increase

Installment payments models didn’t seem feasible until Apple started doing them. Walmart joined in and many online stores now accept partial payments for particular products. Most stores claim the business models have increased conversion rates and customer loyalty.

When you want to purchase a $1000 king size bed and don’t have the money upfront, wouldn’t you wish you could split your payments? Usually, installments amount to a higher overall cost than buying upfront but they help you get what you want even when you don’t have enough money.

Most stores make it easy to order installment-based products. You may be required to pay a deposit, but the rest of the money can be paid using flexible premiums. You also get automatic reminders ahead of time and can pay the remaining amounts in full should you get the money suddenly.

To Conclude

2019 marks the beginning of a new era in the e-commerce business. Shopping apps, which took the world by storm a few years ago, are losing popularity. Instead, progressive web apps are gaining track as the best platforms for mobile shoppers.

Artificial Intelligence is gaining momentum in the online shopping scene through chat boxes and AI assistants. However, websites are also paying attention to the human element of conversations.

By Ronny Martelli

© 2019 Copyright Ronny Martelli - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules