Best of the Week
Most Popular
1. US Housing Market Real Estate Crash The Next Shoe To Drop – Part II - Chris_Vermeulen
2.The Coronavirus Greatest Economic Depression in History? - Nadeem_Walayat
3.US Real Estate Housing Market Crash Is The Next Shoe To Drop - Chris_Vermeulen
4.Coronavirus Stock Market Trend Implications and AI Mega-trend Stocks Buying Levels - Nadeem_Walayat
5. Are Coronavirus Death Statistics Exaggerated? Worse than Seasonal Flu or Not?- Nadeem_Walayat
6.Coronavirus Stock Market Trend Implications, Global Recession and AI Stocks Buying Levels - Nadeem_Walayat
7.US Fourth Turning Accelerating Towards Debt Climax - James_Quinn
8.Dow Stock Market Trend Analysis and Forecast - Nadeem_Walayat
9.Britain's FAKE Coronavirus Death Statistics Exposed - Nadeem_Walayat
10.Commodity Markets Crash Catastrophe Charts - Rambus_Chartology
Last 7 days
Silver Notches Best Month Since 1979 - 12th Aug 20
Silver Shorts Get Squeezed Hard… What’s Next? - 12th Aug 20
A Tale of Two Precious Metal Bulls - 12th Aug 20
Stock Market Melt-Up Continues While Precious Metals Warn of Risks - 12th Aug 20
How Does the Gold Fit the Corona World? - 12th Aug 20
3 (free) ways to ride next big wave in EURUSD, USDJPY, gold, silver and more - 12th Aug 20
A Simple Way to Preserve Your Wealth Amid Uncertainty - 11th Aug 20
Precious Metals Complex Impulse Move : Where Is next Resistance? - 11th Aug 20
Gold Miners Junior Stcks Buying Spree - 11th Aug 20
Has the Fed Let the Inflation Genie Out of the Bottle? - 10th Aug 20
The Strange Food Trend That’s Making Investors Rich - 10th Aug 20
Supply & Demand For Money – The End of Inflation? - 10th Aug 20
Revisiting Our Silver and Gold Predictions – Get Ready For Higher Prices - 10th Aug 20
Storm Clouds Are Gathering for a Major Stock and Commodity Markets Downturn - 10th Aug 20
A 90-Year-Old Stock Market Investment Insight That's Relevant in 2020 - 10th Aug 20
Debt and Dollar Collapse Leading to Potential Stock Market Melt-Up, - 10th Aug 20
Coronavirus: UK Parents Demand ALL Schools OPEN September, 7 Million Children Abandoned by Teachers - 9th Aug 20
Computer GPU Fans Not Spinning Quick FIX - Sticky Fans Solution - 9th Aug 20
Find the Best Speech Converter for You - 9th Aug 20
Silver Bull Market Update - 7th Aug 20
This Inflation-Adjusted Silver Chart Tells An Interesting Story - 7th Aug 20
The Great American Housing Boom Has Begun - 7th Aug 20
NATURAL GAS BEGINS UPSIDE BREAKOUT MOVE - 7th Aug 20
Know About Lotteries With The Best Odds Of Winning - 7th Aug 20
Could Gold Price Reach $7,000 by 2030? - 6th Aug 20
Bananas for All! Keep Dancing… FOMC - 6th Aug 20
How to Do Bets During This Time - 6th Aug 20
How to develop your stock trading strategy - 6th Aug 20
Stock Investors What to do if Trump Bans TikTok - 5th Aug 20
Gold Trifecta of Key Signals for Gold Mining Stocks - 5th Aug 20
ARE YOU LOVING YOUR SERVITUDE? - 5th Aug 20
Stock Market Uptrend Continues? - 4th Aug 20
The Dimensions of Covid-19: The Hong Kong Flu Redux - 4th Aug 20
High Yield Junk Bonds Are Hot Again -- Despite Warning Signs - 4th Aug 20
Gold Stocks Autumn Rally - 4th Aug 20
“Government Sachs” Is Worried About the Federal Reserve Note - 4th Aug 20
Gold Miners Still Pushing That Cart of Rocks Up Hill - 4th Aug 20
UK Government to Cancel Christmas - Crazy Covid Eid 2020! - 4th Aug 20
Covid-19 Exposes NHS Institutional Racism Against Black and Asian Staff and Patients - 4th Aug 20
How Sony Is Fueling the Computer Vision Boom - 3rd Aug 20
Computer Gaming System Rig Top Tips For 6 Years Future Proofing Build Spec - 3rd Aug 20
Cornwwall Bude Caravan Park Holidays 2020 - Look Inside Holiday Resort Caravan - 3rd Aug 20
UK Caravan Park Holidays 2020 Review - Hoseasons Cayton Bay North East England - 3rd Aug 20
Best Travel Bags for 2020 Summer Holidays , Back Sling packs, water proof, money belt and tactical - 3rd Aug 20
Precious Metals Warn Of Increased Volatility Ahead - 2nd Aug 20
The Key USDX Sign for Gold and Silver - 2nd Aug 20
Corona Crisis Will Have Lasting Impact on Gold Market - 2nd Aug 20
Gold & Silver: Two Pictures - 1st Aug 20
The Bullish Case for Stocks Isn't Over Yet - 1st Aug 20
Is Gold Price Action Warning Of Imminent Monetary Collapse - Part 2? - 1st Aug 20
Will America Accept the World's Worst Pandemic Response Government - 1st Aug 20
Stock Market Technical Patterns, Future Expectations and More – Part II - 1st Aug 20
Trump White House Accelerating Toward a US Dollar Crisis - 31st Jul 20
Why US Commercial Real Estate is Set to Get Slammed - 31st Jul 20
Gold Price Blows Through Upside Resistance - The Chase Is On - 31st Jul 20
Is Crude Oil Price Setting Up for a Waterfall Decline? - 31st Jul 20
Stock Market Technical Patterns, Future Expectations and More - 30th Jul 20
Why Big Money Is Already Pouring Into Edge Computing Tech Stocks - 30th Jul 20
Economic and Geopolitical Worries Fuel Gold’s Rally - 30th Jul 20
How to Finance an Investment Property - 30th Jul 20
I Hate Banks - Including Goldman Sachs - 29th Jul 20
NASDAQ Stock Market Double Top & Price Channels Suggest Pending Price Correction - 29th Jul 20
Silver Price Surge Leaves Naysayers in the Dust - 29th Jul 20
UK Supermarket Covid-19 Shop - Few Masks, Lack of Social Distancing (Tesco) - 29th Jul 20
Budgie Clipped Wings, How Long Before it Can Fly Again? - 29th Jul 20
How To Take Advantage Of Tesla's 400% Stock Surge - 29th Jul 20
Gold Makes Record High and Targets $6,000 in New Bull Cycle - 28th Jul 20
Gold Strong Signal For A Secular Bull Market - 28th Jul 20
Anatomy of a Gold and Silver Precious Metals Bull Market - 28th Jul 20
Shopify Is Seizing an $80 Billion Pot of Gold - 28th Jul 20
Stock Market Minor Correction Underway - 28th Jul 20
Why College Is Never Coming Back - 27th Jul 20
Stocks Disconnect from Economy, Gold Responds - 27th Jul 20
Silver Begins Big Upside Rally Attempt - 27th Jul 20
The Gold and Silver Markets Have Changed… What About You? - 27th Jul 20
Google, Apple And Amazon Are Leading A $30 Trillion Assault On Wall Street - 27th Jul 20
This Stock Market Indicator Reaches "Lowest Level in Nearly 20 Years" - 26th Jul 20
New Wave of Economic Stimulus Lifts Gold Price - 26th Jul 20
Stock Market Slow Grind Higher Above the Early June Stock Highs - 26th Jul 20
How High Will Silver Go? - 25th Jul 20
If You Own Gold, Look Out Below - 25th Jul 20
Crude Oil and Energy Sets Up Near Major Resistance – Breakdown Pending - 25th Jul 20
FREE Access to Premium Market Forecasts by Elliott Wave International - 25th Jul 20
The Promise of Silver as August Approaches: Accumulation and Conversation - 25th Jul 20
The Silver Bull Gateway is at Hand - 24th Jul 20
The Prospects of S&P 500 Above the Early June Highs - 24th Jul 20
How Silver Could Surpass Its All-Time High - 24th Jul 20

Market Oracle FREE Newsletter

How to Get Rich Investing in Stocks by Riding the Electron Wave

Five Reasons Covid Will Change SEO

Companies / SME Jul 08, 2020 - 04:46 PM GMT

By: Sumeet_Manhas

Companies

The COVID situation has necessarily affected our lives and has changed the way we do or perceive a lot of things. What seemed normal then, seems absurd now. Of all the things that have changed, what changed the most is the way people do business. Today we are speaking to Graham Grieve at A1 SEO Glasgow, who’s website ranks well for competitive terms such as SEO Glasgow, SEO agencies Glasgow and other super competitive terms.

While offline businesses have taken a hit due to lockdown and other restrictions, online businesses are booming. E-commerce is on the rise since everyone is trying to shift their business online. More and more new online stores are opening up each passing day. And as actions have consequences, this will to.


While on one hand, the scope of SEO is increasing, on the other hand, there is going to be fierce competition between businesses in terms of SERP rankings.

So the thing is, SEO will change, and in not one, but multiple ways. Now, let us take a look at the reasons why Covid-19 will change SEO.

#1 Small business will start spending more on SEO

We have established previously that the COVID and lockdown condition has led offline businesses to shift online. As a direct result of this, the competition will increase because now the business owner will not compete with other local business owners, but with other businesses all over the country.

And since SEO is the way to achieve results in the e-commerce and other types of online businesses, the business owners will not hesitate to shell out more money for search engine optimization.

Since companies will be willing to increase their marketing budgets(to cope with the increased competition) and to allocate a huge portion of it to SEO, it is pretty clear that the scope of SEO will increase.

This will also allow digital marketers to close more clients, and take on more SEO projects.

#2 More LSI keywords in almost every niche

Due to the existence of COVID 19, it adds a whole new avenue for Keyword Research since for almost every niche, prefixing or suffixing “COVID 19” would create a new LSI Keyword.

For what it is worth, LSI stands for Latent Semantic Indexing. In layman terms, LSI keywords are just long-tail keywords, which do not have much search traffic but are comparatively easier to rank.

People are concerned with the Coronavirus for almost everything they do or think. You want to order groceries, you think of safe delivery. You want to book a hotel, you want it to be safe and sanitized. Due to this very reason, people are searching for keywords related to COVID like

  1. Best grocery delivery service after COVID
  2. Best place to travel after COVID
  3. Hotels in Delhi with the best sanitization

etc. You get the picture, right?

#3 Not just SEO

Wondering what is that supposed to mean? Well, let’s just get to it. Conquering the digital market after COVID will not just be SEO. Why? Because there would be many businesses in the same niche as yours, who would be willing to go for paid traffic instead of organic. While paid traffic requires a lot more money than organic traffic, it brings results almost instantaneously while SEO can take a lot more time as compared to PPC.

Now, we would not suggest completely organic or completely paid traffic, because both of them have their drawbacks.

In my opinion, a good blend of both would be perfect because initially, you won’t lose out sales

#4 Chance for better conversions

Now that the COVID situation exists, people are concerned about certain things more than ever. For example safety, cleanliness, sanitization, etc. This concern could be used by you to your advantage. Let me explain how.

Whatever service or product people are looking for, you could increase your chances of converting them into customers by showing them that you are safe for them. You can show them the different security measures you take, to make sure that it is safe for your customers to use your product/service.

A lot of companies are doing the same, and are getting better conversions. For example, Domino’s Pizza websites show what steps they take to ensure the safety of their customers which includes thermal screening of their delivery boys, regular sanitization, keeping kitchens clean, etc. Other companies are also doing the same, and you can also follow the same method to boost conversions. All you need to do is add solutions to some COVID related problems on your landing page.

#5 Greater growth aspects in the health niche and medical industry

The existence of coronavirus opens up a whole new avenue in the health niche and the searches are growing ever since. A lot of keywords are getting much more searches than before which even includes those which are not directly related to COVID 19. For example, people are searching more than ever for ways to improve immunity, recipes for different products which improve immunity, how to make masks in home, etc (I will leave the research up to you)

Also, since the COVID threat, various pharma companies have joined the race for creating medicines and other products for the coronavirus. So all these companies would be spending a lot of money in SEO and Digital Marketing and that opens a lot more doors for you.

Conclusion

This was all about how COVID the SEO techniques and industry. To sum it all up, there will be many more opportunities than before. Some niches may see a rise, while some may boom, but one thing is clear, the industry is not going down. With that being said, we would strongly recommend you to do your research in the niche you work on, find out how COVID created more opportunities in that niche, and then wipe the floor with your competitors.

If you are someone who is into client business, then also you are in luck because a lot of new businesses are looking to get online, and it will be easier than ever to capture clients.

If you want to discuss something related, the comment section is open and we are all ears.

By Sumeet Manhas

© 2020 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules