Best of the Week
Most Popular
1. Stock Markets and the History Chart of the End of the World (With Presidential Cycles) - 28th Aug 20
2.Google, Apple, Amazon, Facebook... AI Tech Stocks Buying Levels and Valuations Q3 2020 - 31st Aug 20
3.The Inflation Mega-trend is Going Hyper! - 11th Sep 20
4.Is this the End of Capitalism? - 13th Sep 20
5.What's Driving Gold, Silver and What's Next? - 3rd Sep 20
6.QE4EVER! - 9th Sep 20
7.Gold Price Trend Forecast Analysis - Part1 - 7th Sep 20
8.The Fed May “Cause” The Next Stock Market Crash - 3rd Sep 20
9.Bitcoin Price Crash - You Will be Suprised What Happens Next - 7th Sep 20
10.NVIDIA Stock Price Soars on RTX 3000 Cornering the GPU Market for next 2 years! - 3rd Sep 20
Last 7 days
Further Clues Reveal Gold’s Weakness - 26th Nov 20
Fun Things to Do this Christmas - 26th Nov 20
Industries that Require Secure Messaging Apps - 26th Nov 20
Dow Stock Market Trend Analysis - 25th Nov 20
Amazon Black Friday Dell 32 Inch S3220DGF VA Curved Screen Gaming Monitor Bargain Deal! - 25th Nov 20
Biden the Silver Bull - 25th Nov 20
Inflation Warning to the Fed: Be Careful What You Wish For - 25th Nov 20
Financial Stocks Sector ETF Shows Unique Island Setup – What Next? - 25th Nov 20
Herd Immunity or Herd Insolvency: Which Will Affect Gold More? - 25th Nov 20
Stock Market SEASONAL TREND and ELECTION CYCLE - 24th Nov 20
Amazon Black Friday - Karcher K7 FC Pressure Washer Assembly and 1st Use - Is it Any Good? - 24th Nov 20
I Dislike Shallow People And Shallow Market Pullbacks - 24th Nov 20
Small Traders vs. Large Traders vs. Commercials: Who Is Right Most Often? - 24th Nov 20
10 Reasons You Should Trade With a Regulated Broker In UK - 24th Nov 20
Stock Market Elliott Wave Analysis - 23rd Nov 20
Evolution of the Fed - 23rd Nov 20
Gold and Silver Now and Then - A Comparison - 23rd Nov 20
Nasdaq NQ Has Stalled Above a 1.382 Fibonacci Expansion Range Three Times - 23rd Nov 20
Learn How To Trade Forex Successfully - 23rd Nov 20
Market 2020 vs 2016 and 2012 - 22nd Nov 20
Gold & Silver - Adapting Dynamic Learning Shows Possible Upside Price Rally - 22nd Nov 20
Stock Market Short-term Correction - 22nd Nov 20
Stock Market SPY/SPX Island Setups Warn Of A Potential Reversal In This Uptrend - 21st Nov 20
Why Budgies Make Great Pets for Kids - 21st Nov 20
How To Find The Best Dry Dog Food For Your Furry Best Friend?  - 21st Nov 20
The Key to a Successful LGBT Relationship is Matching by Preferences - 21st Nov 20
Stock Market Dow Long-term Trend Analysis - 20th Nov 20
Margin: How Stock Market Investors Are "Reaching for the Stars" - 20th Nov 20
World’s Largest Free-Trade Pact Inspiration for Global Economic Recovery - 20th Nov 20
Dating Sites Break all the Stereotypes About Distance - 20th Nov 20
THE STOCK MARKET BIG PICTURE - Video - 19th Nov 20
Reasons why Bitcoin is Treading at it's Highest Level Since 2017 and a Warning - 19th Nov 20
Media Celebrates after Trump’s Pro-Gold Fed Nominee Gets Blocked - 19th Nov 20
DJIA Short-term Stock Market Technical Trend Analysis - 19th Nov 20
Demoncracy Ushers in the Flu World Order How to Survive and Profit From What Is Coming - 19th Nov 20
US Bond Market: "When Investors Should Worry" - 18th Nov 20
Gold Remains the Best Pandemic Insurance - 18th Nov 20
GPU Fan Not Spinning FIX - How to Easily Extend the Life of Your Gaming PC System - 18th Nov 20
Dow Jones E-Mini Futures Tag 30k Twice – Setting Up Stock Market Double Top - 18th Nov 20
Edge Computing Is Leading the Next Great Tech Revolution - 18th Nov 20
This Chart Signals When Gold Stocks Will Explode - 17th Nov 20
Gold Price Momentous ally From 2000 Compared To SPY Stock Market and Nasdaq - 17th Nov 20
Creating Marketing Campaigns Using the Freedom of Information Act - 17th Nov 20
ILLEGITIMATE PRESIDENT - 17th Nov 20
Stock Market Uptrend in Process - 17th Nov 20
How My Friend Made $128,000 Investing in Stocks Without Knowing It - 16th Nov 20
Free-spending Biden and/or continued Fed stimulus will hike Gold prices - 16th Nov 20
Top Cheap Budgie Toys - Every Budgie Owner Should Have These Safe Bird Toys! - 16th Nov 20
Line Up For Your Jab to get your Covaids Freedom Pass and a 5% Work From Home Tax - 16th Nov 20
You May Have Overlooked These “Sleeper” Precious Metals - 16th Nov 20
Demystifying interesting facts about online Casinos - 16th Nov 20
What's Ahead for the Gold Market? - 15th Nov 20
Gold’s Momentous Rally From 2000 Compared To Stock Market SPY & QQQ - 15th Nov 20
Overclockers UK Quality of Custom Gaming System Build - OEM Windows Sticker? - 15th Nov 20
UK GCSE Exams 2021 CANCELLED! Grades Based on Mock Exams and Teacher Assessments - 15th Nov 20

Market Oracle FREE Newsletter

How to Get Rich Investing in Stocks by Riding the Electron Wave

Creating Marketing Campaigns Using the Freedom of Information Act

Companies / SME Nov 17, 2020 - 12:45 PM GMT

By: Sumeet_Manhas

Companies

Statistics and data provide a fantastic ‘base’ for an online marketing campaign or piece of content. Statistics often generate hyperlinks from other websites, as copywriters like to back up their comments and insights by referencing data. In turn, links are great for improving your website’s visibility on search engines like Google.

Telephone answering service provider Moneypenny for example recently published a blog-post regarding the rise of remote working, which gained lots of press coverage and over a dozen links from authoritative websites.


What is Freedom of Information Exactly?

The freedom of information act allows UK residents to request information from public organisations such as publically owned companies, or government organisations such as schools and hospitals. Journalists frequently make requests using the FOI legislation to create exciting and ‘exclusive’ headlines without having to do investigative work themselves. The MP expenses scandal was uncovered using FOI requests.

Anyone can make an FOI request, but that it’s a good idea for everyone to do so. FOI request cost the taxpayer millions of pounds each year. Requests are normally free of charge, although sometimes you will be asked to be an administrative charge.

Bear in mind, that the service is free but you will be using public time and money to complete the request. Which sometimes might be argued to be somewhat unethical – for example, an NHS request during the current pandemic!

If this is a concern, you can use the website - whatdotheyknow.com. you can search on the website, via the search-box – using keywords related to the topic that interests you and/or your business. For example, if you are a nutritionist, you may want to search for “school dinners” and then click on “requests” and check the box for “successful requests” then click “filter”:

Before you make a request, it is best to think about a campaign and what angle you will use the data from, to create an interesting story, blog post or visual asset (such as an infographic)

Campaign Ideas:

- A Nutritionist could create a campaign using information about school dinners

- Security firms could use FOI data regarding shed break-ins

- Opticians could use information regarding the number of driving tests that were failed due to poor eyesight

Whatever idea you come up with, it is best to keep it as relevant as possible to your business.

Remember that anybody can use the data and information that you have managed to obtain with an FOI request. So if you want to run with an exclusive story or headline, keep this in mind as someone else could have an alert or notification set in place for whenever FOI requests for specific topics have been successful. In theory they could create a story with the data before you do and effectively ‘steal’ any exposure that you were hoping for.

How to Carry Out an FOI Request

An FOI request is normally made via email.

A request template is shown here:

Dear [name of organisation / public body]

Under the Freedom of Information Act I would like to request the following data/information:

 [Add your questions and request for information here]

If possible please release available data as soon as it is obtained, even if this means that the requests are fulfilled in stages.

Please contact me if you require clarification of my request.

If there is an issue with costs, please let me know and please advise what information can be obtained for free, and/or within the limit of any set budgets.

Yours sincerely

[your name]

The number of requests is in theory, unlimited, but people normally ask around 5 things maximum.

You can also ask for a receipt of your request – the body or organisation will have 20 working days to respond to you once they have acknowledged it.

If you are not happy with the response, or you do not hear back from the body or organisation, you can then ask for an internal review. This should be completed within 20 working days. If you are still not happy at this point, you can complain to the Information Commissioner's Office – you can find the website here.

Once You Have Your Information

Once your request has been fulfilled and you have obtained the data that you wanted, you can hopefully take the next step and convert the data into a PR-worthy campaign.

The best way to do this is to present the data in an interesting and creative way. Google have just realised their Journalist Studio which may come in useful at this point. It has a number of portals and sites that not only help you to search and find data but also present it. For example, you can use The Common Knowledge Project to obtain US data and then Flourish Studio to present the data.

If you are using the information to create a blog post, creating an infographic is a great way to visualise the data. People are more likely to share your blog post across social media platforms and are more likely to link to your blog if you have a visual asset such as an infographic.

By Sumeet Manhas

© 2020 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules