Most Popular
1. It’s a New Macro, the Gold Market Knows It, But Dead Men Walking Do Not (yet)- Gary_Tanashian
2.Stock Market Presidential Election Cycle Seasonal Trend Analysis - Nadeem_Walayat
3. Bitcoin S&P Pattern - Nadeem_Walayat
4.Nvidia Blow Off Top - Flying High like the Phoenix too Close to the Sun - Nadeem_Walayat
4.U.S. financial market’s “Weimar phase” impact to your fiat and digital assets - Raymond_Matison
5. How to Profit from the Global Warming ClImate Change Mega Death Trend - Part1 - Nadeem_Walayat
7.Bitcoin Gravy Train Trend Forecast 2024 - - Nadeem_Walayat
8.The Bond Trade and Interest Rates - Nadeem_Walayat
9.It’s Easy to Scream Stocks Bubble! - Stephen_McBride
10.Fed’s Next Intertest Rate Move might not align with popular consensus - Richard_Mills
Last 7 days
US Presidential Election Year Stock Market Seasonal Trend - 29th Nov 24
Who controls the past controls the future: who controls the present controls the past - 29th Nov 24
Gold After Trump Wins - 29th Nov 24
The AI Stocks, Housing, Inflation and Bitcoin Crypto Mega-trends - 27th Nov 24
Gold Price Ahead of the Thanksgiving Weekend - 27th Nov 24
Bitcoin Gravy Train Trend Forecast to June 2025 - 24th Nov 24
Stocks, Bitcoin and Crypto Markets Breaking Bad on Donald Trump Pump - 21st Nov 24
Gold Price To Re-Test $2,700 - 21st Nov 24
Stock Market Sentiment Speaks: This Is My Strong Warning To You - 21st Nov 24
Financial Crisis 2025 - This is Going to Shock People! - 21st Nov 24
Dubai Deluge - AI Tech Stocks Earnings Correction Opportunities - 18th Nov 24
Why President Trump Has NO Real Power - Deep State Military Industrial Complex - 8th Nov 24
Social Grant Increases and Serge Belamant Amid South Africa's New Political Landscape - 8th Nov 24
Is Forex Worth It? - 8th Nov 24
Nvidia Numero Uno in Count Down to President Donald Pump Election Victory - 5th Nov 24
Trump or Harris - Who Wins US Presidential Election 2024 Forecast Prediction - 5th Nov 24
Stock Market Brief in Count Down to US Election Result 2024 - 3rd Nov 24
Gold Stocks’ Winter Rally 2024 - 3rd Nov 24
Why Countdown to U.S. Recession is Underway - 3rd Nov 24
Stock Market Trend Forecast to Jan 2025 - 2nd Nov 24
President Donald PUMP Forecast to Win US Presidential Election 2024 - 1st Nov 24
At These Levels, Buying Silver Is Like Getting It At $5 In 2003 - 28th Oct 24
Nvidia Numero Uno Selling Shovels in the AI Gold Rush - 28th Oct 24
The Future of Online Casinos - 28th Oct 24
Panic in the Air As Stock Market Correction Delivers Deep Opps in AI Tech Stocks - 27th Oct 24
Stocks, Bitcoin, Crypto's Counting Down to President Donald Pump! - 27th Oct 24
UK Budget 2024 - What to do Before 30th Oct - Pensions and ISA's - 27th Oct 24
7 Days of Crypto Opportunities Starts NOW - 27th Oct 24
The Power Law in Venture Capital: How Visionary Investors Like Yuri Milner Have Shaped the Future - 27th Oct 24
This Points To Significantly Higher Silver Prices - 27th Oct 24

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

San Diego's Krishen Iyer on Branding and Digital Marketing Suggestions for Nonprofit Organizations

Companies / SME Jul 08, 2021 - 03:00 PM GMT

By: Submissions

Companies

For nonprofit organizations, the race is always on for novel ideas to expand outreach. Thanks to digital marketing rising in popularity, the opportunity to revamp your nonprofit’s public awareness is here. Digital marketing gives your nonprofit a way to connect with corporate sponsors, loyal supporters, and potential donors. Here are some suggestions for keeping your branding and digital marketing on par with current trends.


Suggestion #1: Confirm whether your organization’s current brand messaging reflects its values.

How do you know if your brand identity is considered adequate? For starters, it should remind your nonprofit’s supporters why they support your organization. An effective brand identity provokes specific emotions and values from your supporter and reminds the supporter that your organization is directly aligned with those values.

It is imperative for you and your digital marketing team to know why your supporters support your nonprofit in the first place. What makes your organization different from like-minded nonprofits? The more aware your organization is of why supporters flock to your organization, the more successful they will develop their fundraising efforts, too. Typically, corporate sponsors already have a set of philanthropic values specific to their mission. When your nonprofit’s brand identity is communicated, corporate sponsors will be more likely to have a positive first impression of your organization in a digital setting.

Suggestion #2: Design and promote your brand.

Confirming whether your organization’s current brand messaging reflects its values focuses on your nonprofit’s base. Alternatively, branding your digital forms speaks to those who have yet to come in contact with your organization. Designing and promoting your brand fosters trustworthiness with your supporters, as well as a mutual understanding with corporate sponsors and potential donors regarding your organization’s mission.

For starters, you can use link-building to keep website visitors on your website’s page. If a new user clicks on a link from your nonprofit’s website that takes them to a different website, their confidence and security might diminish. To make sure that link building does not discourage donations or engagement, be sure to include your nonprofit’s logo on all website pages. Should you use link-building to send users to a different website, make sure that those forms also use your nonprofit’s logo. You can also rely on other branding tactics to build user confidence in your website and digital resources, such as a uniform color palette or font.

If you are reading this and dreading all of the website development work ahead of you, I have got you covered. Some website builders may give you authority to customize your site and branding tools more than others. Should you begin to think about switching website development tools, be sure to pick a platform that allows you to create branded external pages. It is also helpful to use a website platform that offers on-site registration and donations, as well as mobile designs, so that users can view your nonprofit’s content on the go.

Suggestion #3: Measure brand awareness as a means-test. 

Now that you have put in the work to bring your nonprofit’s brand to the next level, you want to make sure that the juice has been worth the squeeze. Fortunately, there are plenty of metrics at your disposal to make sure that your efforts have worked. Take website and referral traffic, for example. Look into website platforms and their metrics to assess whether you can see how many people have visited your website overall. You can also evaluate your website’s referral traffic, which measures how many visits to your site came from links on external websites.

Social media activity is another tried-and-true way to see if people are interacting with your brand. Likes, followers, retweets, comments, direct messages, etc. can offer insight into whether a new digital marketing campaign or pattern of content creation generates buzz. In addition, the share of voice metric takes into account how your nonprofit’s attention measures up to your counterparts. Share of voice can entail how many mentions your organization receives on social media or how much traffic your nonprofit’s website gains when the public searches for specific keywords.

About Krishen Iyer

Krishen Iyer is a California-based entrepreneur and graduate of San Diego State University. He has nearly two decades of experience brainstorming successful digital marketing and branding tactics for organizations, with a vertical focus on health and dental insurance clients. Iyer founded the Encinitas-based MAIS Consulting Services firm in 2020, where he and his team of experts identify contracting and marketing solutions for clientele in San Diego and beyond.

© 2021 Copyright Krishen Iyer - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in