Most Popular
1. Banking Crisis is Stocks Bull Market Buying Opportunity - Nadeem_Walayat
2.The Crypto Signal for the Precious Metals Market - P_Radomski_CFA
3. One Possible Outcome to a New World Order - Raymond_Matison
4.Nvidia Blow Off Top - Flying High like the Phoenix too Close to the Sun - Nadeem_Walayat
5. Apple AAPL Stock Trend and Earnings Analysis - Nadeem_Walayat
6.AI, Stocks, and Gold Stocks – Connected After All - P_Radomski_CFA
7.Stock Market CHEAT SHEET - - Nadeem_Walayat
8.US Debt Ceiling Crisis Smoke and Mirrors Circus - Nadeem_Walayat
9.Silver Price May Explode - Avi_Gilburt
10.More US Banks Could Collapse -- A Lot More- EWI
Last 7 days
Stock Market Volatility (VIX) - 25th Mar 24
Stock Market Investor Sentiment - 25th Mar 24
The Federal Reserve Didn't Do Anything But It Had Plenty to Say - 25th Mar 24
Stock Market Breadth - 24th Mar 24
Stock Market Margin Debt Indicator - 24th Mar 24
It’s Easy to Scream Stocks Bubble! - 24th Mar 24
Stocks: What to Make of All This Insider Selling- 24th Mar 24
Money Supply Continues To Fall, Economy Worsens – Investors Don’t Care - 24th Mar 24
Get an Edge in the Crypto Market with Order Flow - 24th Mar 24
US Presidential Election Cycle and Recessions - 18th Mar 24
US Recession Already Happened in 2022! - 18th Mar 24
AI can now remember everything you say - 18th Mar 24
Bitcoin Crypto Mania 2024 - MicroStrategy MSTR Blow off Top! - 14th Mar 24
Bitcoin Gravy Train Trend Forecast 2024 - 11th Mar 24
Gold and the Long-Term Inflation Cycle - 11th Mar 24
Fed’s Next Intertest Rate Move might not align with popular consensus - 11th Mar 24
Two Reasons The Fed Manipulates Interest Rates - 11th Mar 24
US Dollar Trend 2024 - 9th Mar 2024
The Bond Trade and Interest Rates - 9th Mar 2024
Investors Don’t Believe the Gold Rally, Still Prefer General Stocks - 9th Mar 2024
Paper Gold Vs. Real Gold: It's Important to Know the Difference - 9th Mar 2024
Stocks: What This "Record Extreme" Indicator May Be Signaling - 9th Mar 2024
My 3 Favorite Trade Setups - Elliott Wave Course - 9th Mar 2024
Bitcoin Crypto Bubble Mania! - 4th Mar 2024
US Interest Rates - When WIll the Fed Pivot - 1st Mar 2024
S&P Stock Market Real Earnings Yield - 29th Feb 2024
US Unemployment is a Fake Statistic - 29th Feb 2024
U.S. financial market’s “Weimar phase” impact to your fiat and digital assets - 29th Feb 2024
What a Breakdown in Silver Mining Stocks! What an Opportunity! - 29th Feb 2024
Why AI will Soon become SA - Synthetic Intelligence - The Machine Learning Megatrend - 29th Feb 2024
Keep Calm and Carry on Buying Quantum AI Tech Stocks - 19th Feb 24

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

4 Reasons for Investment Firms to get Social 

Companies / Social Media Nov 07, 2017 - 06:14 PM GMT

By: Submissions

Companies

Social media platforms have opened up the world. These computer-mediated technologies facilitate the creating and sharing of information, ideas, career interests, and other forms of expression amongst people anywhere. These outlets are popular with private users as well as businesses and governments. The financial industry also is joining the social media movement.

Financial and investment firms use various platforms to reach huge audiences of potential clients as well as maintain contact with current customers. Some companies, however, seem to have more success at informing and connecting with clients than do others.


Social Media 101

Even if firms use one or more social media platforms to share financial information, they may not be aware of all the options available to them. Whilst some outlets lend themselves to photographs more than words, novel presentations of information can make almost any social media application appropriate for financial information. There are many applications of social media, but some rise to the top of the list in popularity.

  •          Facebook and Facebook Messenger
  •          Google+
  •          Pinterest
  •          LinkedIn
  •          Tumblr
  •          YouTube
  •          Instagram
  •          Twitter
  •          Snapchat
  •          Reddit

These sites, along with a few other highly popular outlets, have more than 100 million registered users. For investment firms, this vast of an audience is worth tapping into with creative campaigns. Certainly, financial businesses need to ask important questions and understand this particular platform, but staying informed is good acumen for all industries. Here are four reasons for financial firms to get the creative juices flowing and weave social media into the marketing mix.  

Instantaneous Responses

By their very nature, social media outlets allow financial firms to react to the latest news and trends directly, in real time. An example of this is using reactive marketing to launch personalised offers. Doing so shows attention to and caring for fans and followers. Firms benefit from a previously unavailable insight into exactly who is interacting with them. In other words, they get a clear picture of their target audience.
It’s Good to be “Liked”

In an age that worships innovation and everything new, important fundamentals can be easily overlooked. However, returning to basics is not just a decorating trend. It can work well for financial businesses, too. For example, companies can benefit from asking “What do people want from a financial firm/bank/investment advisor?” The answer may come from a social media outlet right before their eyes—one such as Facebook.

Companies can use social media to both gather information and incorporate answers they receive into their operations. Firms can use Facebook to offer basic customer service and engagement. A “like” button demonstrates that customer opinions matter. Wider social strategies could include a 24-hour social media customer care team and a banking application that allows customers to open an account using Facebook.

Engaging with current customers and potential clients, however, need not be as complicated. Success can come with social media platforms through being readily accessible to customers. Truly listen to what they say, offer personalised replies, and incorporate valid customer feedback into content development and marketing strategies.

Stay Connected

Social media outlets give financial businesses an opportunity to let their knowledge and expertise work for them. They can use social profiles to offer ongoing bits of information and advice. Doing so can help create positive brand perception. In addition, investment firms can research influencers and create opportunities and conversations with them and with key customer populations. Social platforms are useful at every level of operations.

  •          Customer support
  •          Education
  •          Interest building
  •          Acquisition
  •          Aftercare

With a solid, integrated social media plan, British financial companies and British investment firms can put their brand front and centre every step of the way.

Play Games

Most people like to play online, especially on social media. Businesses can try for success by making work seem like play. By employing a game-based strategy on social media platforms particularly well-disposed for that sort of activity such as Twitter, YouTube, and Facebook, financial companies can humanise what seems to many people to be a difficult, inaccessible industry.

Using animated characters, for example, to offer advice and tips through a series of fun challenges is an effective way for investment firms to educate an audience as well as validate their authority. The point is for financial firms to become more available and transparent to both current clients and potential customers. Making clients feel comfortable is good business for everyone. 

© 2017 Copyright Steve Baker - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in