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Strong Signs In The Mobile Gaming Market

Companies / Gambling May 29, 2020 - 05:22 PM GMT

By: Submissions

Companies

Mobile gaming has been moving from strength to strength seeing year on year growth, but there’s also a change in the types of games being played which has led to increased revenue and increasing investor interest. This change is largely due to a difference in audience - mobile gaming has moved away from the typical demographic of younger teen males and now has found a footing with women who are a little older with a disposable income - in a survey conducted 63% of mobile gamers were women with over half of both genders being older than 34, this change sees an increase in games requiring spending such as mobile betting sites and casinos, there are still ones accepting credit cards too which has been found to be one of the bigger spending areas.


(Image from newzoo.com)

It is currently suggested that mobile gaming makes up over 50% of total global gaming revenue as a projected 2.7 billion users will be playing mobile games in one form or another by 2021 - the primary spread here is within hyper-casual games which attracts the previously mentioned audience, games that players can jump into and play from a minute to an hour and jump back out of without requiring much investment, this style of gaming alongside the widespread and near identical nature of most of our modern smartphones has led to these games being more accessible than ever. The way players are accessing these games is also changing, on average these mobile gamers will play two to five different mobile games per month and will do so more than ten times per week, and of the almost four hours per day spent on a mobile device, 11% of this time can be attributed to mobile gaming.

The worldwide gaming market is expected to reach a value of $165 billion in 2020, but these  were early projections - the spread of the coronavirus could see a huge increase here as many gaming operators are already reporting a huge surge in traffic, some upwards of even 40% - there will be many who look back over the past few months but it is largely expected that figure will see a bit of a sharp increase due to the events at the start of this year - the projected value for 2021 was set at $180 billion, so it is expected this will be revised and pushed up too. 

It’s important to note that mobile gaming is still an emerging market in some parts of the world too - whilst it is very well established in the west as well as certain parts of Asia, there is still huge growth in growing mobile markets within regions such as Africa, as one of the growing tech capitals in the world further changes here could continue to spur the growth within mobile gaming. Given the rapid growth over only the past five years or so, mobile gaming is only just getting started as gaming takes hold in the mainstream with cultures such as esport growing rapidly, it’s all good news for the gaming industry.

By Adam Walker

© 2020 Copyright Adam Walker - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


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