Best of the Week
Most Popular
1. Trumponomics Stock Market 2018 - The Manchurian President (1/2) - Nadeem_Walayat
2.Yield Curve Inversion a Remarkably Accurate Warning Indicator For Economic & Market Peril - Dan_Amerman
3.China is Now Officially at War With the US and Japan - Graham_Summers
4.Markets Pay Attention Moment - China’s Bubble Economy Ripe for Bursting - 16th Jul 18 - Plunger
5.Stock Market Longer-Term Charts Show Incredible Potential - Chris_Vermeulen
6.U.S. Stock Market Cycles Update - Jim_Curry
7.Another Stock Market Drop Next Week? - Brad_Gudgeon
8.The Death of the US Real Estate Dream - Harry_Dent
9.Gold Market Signal vs. Noise - Jordan_Roy_Byrne
10.The Fonzie–Ponzi Theory of Government Debt: An Update - F_F_Wiley
Last 7 days
Why Oil Prices Fell -- Stockpiles or Price Pattern? - 18th Aug 18
Why The Uranium Price Must Go Up - 18th Aug 18
Land Rover Discovery Sport 90% Motorway Driving MPG Fuel Economy in ECO Mode - 18th Aug 18
GDX Gold Mining Stocks Q2’18 Fundamentals - 18th Aug 18
SPX Losing Gains - 17th Aug 18
What Gold Is Not - 17th Aug 18
Dollargeddon - Gold Price to Soar Above $6,000 - 16th Aug 18
Stock Market Higher Again, Correction Over? - 16th Aug 18
Up Your Forex Trading Game - 16th Aug 18
Large Caps Underperformance vs. Small Caps is Bullish for Stocks - 16th Aug 18
“The Big Grab” - Failing Pension and Retirement System - 16th Aug 18
How US Indo-Pacific Vision Forgot Asian Development - 16th Aug 18
Impulse Moves in the Currencies - 15th Aug 19
Best Merlin UK Theme Park Summer Holiday 2018 - Thorpe, Alton Towers, LegoLand or Chessington? - 15th Aug 18
The Essence of Writing an Essay that Must be Understood - 15th Aug 19
Is Solar Energy Rising From The Ashes Again? - 15th Aug 18
A Bullish Bond Argument That Hides in Plain Sight - 15th Aug 18
Jim Rogers on Gold, Silver, Bitcoin and Blockchain’s “Spectacular Future” - 15th Aug 19
A Depressed Economy And A Silver Boom - 15th Aug 19
Moving Averages Help You Define Market Trend – Here’s How - 14th Aug 18
It's Time for A New Economic Strategy in Turkey - 14th Aug 18
Gold Price to Plunge Below $1000 - Key Factors for Gold & Silver Investors - 14th Aug 18
Dow Stock Market Trend Forecast 2018 - Video - 13th Aug 18
Stock Market Downtrend to Continue? - 13th Aug 18
More Signs That the Stock Market Will Rally Until 2019 - 13th Aug 18
New Stock Market Correction Underway - 13th Aug 18
Talk Cold Turkey Economic Crisis - 13th Aug 18
Which UK Best Theme Park - Alton Towers vs Thorpe Park vs Lego Land vs Chessington World - 12th Aug 18
USD is Rising. What this Means for Currencies and Stocks - 12th Aug 18
Hardest US Housing Market Places to Live - Look Out Middle Class - 12th Aug 18
America’s Suburbs Are Making a Comeback - 12th Aug 18
Stock Market US Presidential Cycle, Seasonal Analysis and Economy - Video - 12th Aug 18

Market Oracle FREE Newsletter

Trading Any Market

Doritos Meltdown as Super Markets (Tesco) Say No to Voucher Winners

ConsumerWatch / Shopping Mar 29, 2018 - 09:56 AM GMT

By: N_Walayat

ConsumerWatch

The Doritos instant win promotion that began Mid February and due to end Mid April has proved to have a high probability for a win that we currently estimate at 40%, i.e. 4 out of every 10 packets will be a winner! Just enter the code on the back of the Doritos packets at the website and you will instantly know if you have won cash from £5 to £500 or a print at home voucher for free packet of Doritos which is what you are most likely to win.

Unfortunately, for winners there is a fly in the ointment in that supermarkets such as Tesco are increasingly refusing to accept any more than 1 voucher per customer PER DAY (worth upto 80p) in exchange for a free packet of Doritos as has been our recent experience at Tesco, Sheffield.


So what this means is that all Doritos winners saving up their vouchers to cash in on their next weekly or fortnightly shop at the likes of Tesco are effectively wasting their time entering the Doritos promotion because all they can get is 1 packet per DAY! Despite the voucher stating that it can be claimed at the rate of 1 per transaction i.e. 10 should be allowed to be claimed in a string of 10 transactions.

What's the point of companies such as Doritos holding promotions with customers winning prizes in the form of print at home vouchers for free product if the supermarkets choose to ignore the T&C printed on the vouchers and instead declare we are only allowing 1 voucher per customer PER DAY!

What's worse is that the print at home vouchers carry a 30 day expiry date. And worse still is that even if you are lucky to win instant cash, usually £5, your likely to only be in receipt of HALF the cash wins as has been our experience to date.

This illustrates the fatal flaw in many if not most super market promotions in that they tend to FAIL to deliver on their advertising sales pitches, where the most notable example in recent times was the infamous Walkers Crisps "Spell and Go" Win 1 of 20,000 Holidays Promotion that only delivered 4% of the advertised prize pool! Only 800 holidays were ever awarded!

Whilst the Doritos promotion, given Supermarket resistance at handing out free bags of crisps to voucher holders, currently has a conversion rate of 50% of the prize pool i.e. your likely to be able to bank or receive only HALF your wins, be they vouchers or cash wins.

This is bad both for the retailer and manufacturer as it literally leaves a bitter taste in the mouth of customers. WHY OPERATE A PROMOTION THAT WINNERS CANNOT CAPITALISE UPON! No one is going to drive down to their local super market to cash in a single voucher worth up to 80p. Thus the promotion appears designed to fail to deliver and so we will definitely not be buying any more Doritos, and in future will avoid all such promotions! I.e. those where the customer could win a print at home voucher.

Earlier Doritos promotion videos:

Hunting for Doritos

Hunting for Packets of Doritos Crisps in Super Markets, Instant Win Promo

Specs and Prizes of the Doritos promotion Explained:

By Nadeem Walayat

http://www.howtoguidesandreviews.com

http://www.marketoracle.co.uk

Copyright © 2005-2018 Marketoracle.co.uk (Market Oracle Ltd). All rights reserved.

Disclaimer: The above is a matter of opinion provided for general information purposes.


© 2005-2018 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules