Most Popular
1. Banking Crisis is Stocks Bull Market Buying Opportunity - Nadeem_Walayat
2.The Crypto Signal for the Precious Metals Market - P_Radomski_CFA
3. One Possible Outcome to a New World Order - Raymond_Matison
4.Nvidia Blow Off Top - Flying High like the Phoenix too Close to the Sun - Nadeem_Walayat
5. Apple AAPL Stock Trend and Earnings Analysis - Nadeem_Walayat
6.AI, Stocks, and Gold Stocks – Connected After All - P_Radomski_CFA
7.Stock Market CHEAT SHEET - - Nadeem_Walayat
8.US Debt Ceiling Crisis Smoke and Mirrors Circus - Nadeem_Walayat
9.Silver Price May Explode - Avi_Gilburt
10.More US Banks Could Collapse -- A Lot More- EWI
Last 7 days
Keep Calm and Carry on Buying Quantum AI Tech Stocks - 19th Feb 24
How to Profit from the Global Warming ClImate Change Mega Death Trend - Part1 - 17th Feb 24
Why Rising Shipping Costs Won't Cause Inflation - 17th Feb 24
Intensive 6 Week Stock Market Elliott Wave Training Course - 17th Feb 24
INFLATION and the Stock Market Trend - 17th Feb 24
GameStop (GME): 88% Shellacking Yet No Lesson Learned - 17th Feb 24
Nick Millican Explains Real Estate Investment in a Changing World - 17th Feb 24
US Stock Market Addicted to Deficit Spending - 7th Feb 24
Stocks Bull Market Commands It All For Now - 7th Feb 24
Financial Markets Narrative Nonsense - 7th Feb 24
Gold Price Long-Term Outlook Could Not Look Better - 7th Feb 24
Stock Market QE4EVER - 7th Feb 24
Learn How to Accumulate and Distribute (Trim) Stock Positions to Maximise Profits - Investing 101 - 5th Feb 24
US Exponential Budget Deficit - 5th Feb 24
Gold Tipping Points That Investors Shouldn’t Miss - 5th Feb 24
Banking Crisis Quietly Brewing - 5th Feb 24
Stock Market Major Market lows by Calendar Month - 4th Feb 24
Gold Price’s Rally is Normal, but Is It Really Bullish? - 4th Feb 24
More Problems in US Regional Banking System: Where There's Fire There's Smoke - 4th Feb 24
New Hints of US Election Year Market Interventions & Turmoil - 4th Feb 24
Watch Consumer Spending to Know When the Fed Will Cut Interest Rates - 4th Feb 24
Blue Skies Ahead As Stock Market Is Expected To Continue Much Higher - 31st Jan 24
What the Stock Market "Fear Index" VIX May Be Signaling - 31st Jan 24
Stock Market Trend Forecast Review - 31st Jan 24

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

2 ways to profit from “America’s Great Divide”

Companies / Investing 2022 Oct 08, 2022 - 06:13 PM GMT

By: Stephen_McBride


There’s a strange new trend sweeping across America…

Thanks to prices rising at their fastest pace in decades, folks are trying anything to save a few bucks.

Some of my friends switched energy providers to get better deals. Others drive to the next town over to get cheaper gas. It’s gotten so bad even the “six-figure club” have turned into penny pinchers...

  • Americans who earn over $100k are shopping at dollar stores.

Dollar General (DG) is America’s largest dollar store chain.

It has almost 20,000 stores across 47 states. That’s as many as Target, Walgreens, and Walmart combined. Around 75% of Americans live within five miles of a Dollar General.

Dollar General CEO Todd Vasos said Americans earning six-figure salaries are shopping in Dollar General stores more frequently than ever before. In fact, sales to these “wealthy” Americans are growing at the fastest rate of any customer group.

Dollar General isn’t the only bargain basement retailer seeing an influx of well-off consumers.

Dollar Tree (DLTR) also reported Americans earning over $80k salaries are flocking to its stores at record rates.

The same trend is playing out across the world. Grocery prices where I live in Ireland recently hit all-time highs. I started buying the same canned tuna in dollar stores for 50% cheaper than in the supermarket.

Last quarter, Dollar General reported record revenues. It’ll open over a thousand new stores this year. And it plans to hire 10,000 new workers.

Contrast that to big box retailers Target and Walmart, which both lowered sales forecasts for this year.

Dollar General’s stock has also been a top performer over the past year and a half:

It’s trading around 9% of its all-time highs. That’s incredible, given the S&P 500 is more than 20% off its highs today.

But here’s the most surprising part…

Although “wealthy” Americans are flocking to dollar stores to shave a few bucks off their weekly grocery bill...

They’re still splurging on million-dollar cars and $10,000 handbags.

  • Luxury brands and dollar stores have one thing in common. They’re both having record years.

Bugatti makes luxury sports cars. Its new Mistral roadster will set you back $5 million. It’s already sold every car that will hit showrooms for the next three years.

Ferrari (RACE) is also having a record year. It raked in $5.3 billion in sales in the last 12 months. That’s a 20% jump from the same period last year. And get this… Ferrari said it’s “struggling” to produce enough cars to meet the demand.

LVMH (LVMUY), the world’s largest luxury empire, is booming. Louis Vuitton’s parent company sells $1,000 sneakers and $10,000 handbags. And sales just hit another record high.

Dollar stores and designer brands are both raking in record amounts of cash. This epitomizes how the Great Divide in America today just keeps getting wider.

Millions struggle to make ends meet while “the haves” splurge on luxury goods. It’s a hollowing out of the middle class.

I’m no fan of this trend. But as an investor, I ask, “can we make money from it?”


The best way to secure your spot among the “haves” is to invest in great businesses with the wind at their back. You could do that now by betting on DG and LVMUY.

Dollar General is on track for a record year and is opening thousands of new stores. And LVMH is achieving record revenues and is one of my top stocks to own for the next five years.

Meanwhile... AVOID “middle-class stocks”…

  • Middle-of-the-road retailers are getting crushed…

Toys “R” Us, Sears, J.C. Penney, Borders, Circuit City, and RadioShack all went bankrupt. And even survivors like Nordstrom, Macy’s, and Gap are on death’s door. Their sales peaked way back in 2015.

And their stocks have been in a downward spiral for years.

These disrupted stores made one mistake there’s no coming back from…

They tried to be everything to everyone.

The “department store” business model used to work. Open a big store, and sell everything from blouses to outdoor grills to video games. As long as the store was located in a place with enough foot traffic—like a city or a shopping mall—it could do good business.

Those days are long gone. Internet shopping has blown up unspecialized, “middle of the road” stores. Mark my words: within the next decade, most department stores will go bust.

Steer clear of these “middle of the road” retailer stocks like JWN, M, and GPS. Instead, bet on the names at opposite ends of the Great Divide, such as DG and LVMUY.

What “middle of the road” companies will be disrupted next? Tell me your thoughts at

3 Breakthrough Stocks Set to Double Your Money in 2022

Get my latest report where I reveal my three favorite stocks that will hand you 100% gains as they disrupt whole industries. Get your free copy here.

By Stephen McBride

© 2022 Copyright Stephen McBride - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.

© 2005-2022 - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.

Post Comment

Only logged in users are allowed to post comments. Register/ Log in