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The Golden Rule: Safe Strategies of Sage Investors (John Wiley & Sons)

Commodities / Gold and Silver 2010 Apr 11, 2010 - 06:00 AM GMT

By: Submissions

Commodities The Golden Rule: Safe Strategies of Sage Investors aims to become the definitive source for independent investors wanting to know how to effectively invest in gold. The book contains contributions from 24 leading gold experts.

HOBOKEN, NEW JERSEY, April 9th – John Wiley & Sons announces the publication of The Golden Rule, a new book that provides practical gold investment insights from Congressman Ron Paul, investment newsletter publishing phenomena Bill Bonner, and NY Times best selling authors Peter Schiff, Doug Casey, and Addison Wiggin among others.

“This book answers many questions investors face who are searching to rediscover the benefits of gold ownership,” says Jim Gibbons, the man who created the book. “With contributions from 24 leading experts on gold, the most important answer given is ‘who’ investors can rely on to help make their buying decisions.”

“I have been around the ‘hard money camp’ for almost 30 years, and know almost all of the writers in this book, often for decades” says John Mauldin, President of Millenium Wave Investors whose weekly newsletter is read by over 1,500,000 readers. “I have learned from them, and now you can reap the accumulated wisdom of many years of these masters of the gold markets.”

Given investors' overall lack of knowledge about gold as an investment, as wealth insurance, or as a store of value, many investors are hesitant to enter this investment arena. One aspect of gold that many investors are familiar with is its decades long increase in value.

Over the last ten years, gold has outperformed all other asset classes despite permanent talking down by the gold skeptics—many of them traditional Wall Street analysts and brokers. Since its low of $255 per oz. in the autumn of 1999, gold has risen over 300% to its current price of about $1125 (April 2010). A $100 investment in gold in 1999 has given investors a total annualized return of over 16% percent. Gold stocks (as measured by the XAU Index) have also had a good decade, climbing 9.4 percent annually.

Many of the contributors to The Golden Rule hypothesize gold at $5,000 per ounce in the years to come.

The book is divided into five parts, Brokers/Money Managers, Investment Newsletter Writers, Coin and Bullion Broker/Dealers, The Miners, and Game-Changing Educators. Each part highlights a variety of ways to invest in gold-from mining stocks to buying gold coins and bullion to new innovative internet based ways to own gold.

"If there's one thing American investors need to know more about, it is gold,” says Charles Goyette, author of the NY Times best seller, The Dollar Meltdown. “They can either learn about it now - ahead of the curve - or later from the school of hard-knocks. Jim Gibbons thinks now is better and has done a great job gathering some of the industry's most knowledgeable experts together in one highly informative, full-spectrum package."

Having worked on Wall Street in the 1980’s, Gibbons contends that “Wall Street’s Golden Rule” of putting 5-10% of your wealth into gold as a form of wealth insurance or even as a counter cyclical investment strategy has largely been forgotten by both Wall Street and Main Street. In spite of the strong investment arguments for gold, it’s the insurance aspects of gold in an investor’s portfolio that is high lighted most in Gibbons’ book. “The Golden Rule contains serious analysis and arguments why every saver should hold some of his or her cash and assets in physical gold and gold related investments,” says renowned contrarian investor Marc Faber, publisher of the widely read Gloom, Doom and Boom Report.

“Only the ‘hard money camp’ still recognizes that gold, and silver to a lesser extent, are the only types of money that are not simultaneously someone else’s liability,” Gibbons states. Or as Lew Rockwell, President of the Ludwig von Mises Institute and proponent of Austrian Economics phrases it, “If you don't trust Greenspan or Bernanke, Bush or Obama, Congress or any other part of the regime, to plan your economic future, own some gold.”

On going currency/money crises like what’s happening with the Euro because of debt problems in Greece, or what’s expected to happen in Japan with the Yen because of a growing debt problem there, or even a possible US dollar drop because of ongoing multiple economic problems call attention to the issue of what constitutes sound money. Many gold proponents make note of the fact that all paper currencies of the world have eventually fallen to their intrinsic value (as paper) which is zero while gold has retained value as money for over 5,000 years.

This book answers many questions, including: How do you purchase gold and in what form? Why gold now? When should you buy? And, most importantly, from whom? Throughout the book, Gibbons puts gold in perspective and shows you why it belongs in every investor's portfolio, demystifying gold by putting it in the context of twenty-first century economic realities. “It’s everything the independent investor needs to know to effectively invest in gold,” says Gibbons.

By Jim Gibbons

Contact: Adrianna Johnson at John Wiley & Sons, 1-201-748-5622

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