Best of the Week
Most Popular
1. Investing in a Bubble Mania Stock Market Trending Towards Financial Crisis 2.0 CRASH! - 9th Sep 21
2.Tech Stocks Bubble Valuations 2000 vs 2021 - 25th Sep 21
3.Stock Market FOMO Going into Crash Season - 8th Oct 21
4.Stock Market FOMO Hits September Brick Wall - Evergrande China's Lehman's Moment - 22nd Sep 21
5.Crypto Bubble BURSTS! BTC, ETH, XRP CRASH! NiceHash Seizes Funds on Account Halting ALL Withdrawals! - 19th May 21
6.How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
7.AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
8.Why Silver Price Could Crash by 20%! - 5th Oct 21
9.Powell: Inflation Might Not Be Transitory, After All - 3rd Oct 21
10.Global Stock Markets Topped 60 Days Before the US Stocks Peaked - 23rd Sep 21
Last 7 days
Inflation and the Crazy Crypto Markets - 23rd Oct 21
Easy PC Upgrades with Motherboard Combos - Overclockers UK Unboxing - MB, Memory and Ryzen 5600x CPU - 23rd Oct 21
Gold Mining Stocks Q3 2021 - 23rd Oct 21
Gold calmly continues cobbling its Handle, Miners lay in wait - 23rd Oct 21
US Economy Has Been in an Economic Depression Since 2008 - 22nd Oct 21
Extreme Ratios Point to Gold and Silver Price Readjustments - 22nd Oct 21
Bitcoin $100K or Ethereum $10K—which happens first? - 22nd Oct 21
This Isn’t Sci-Fi: How AI Is About To Disrupt This $11 Trillion Industry - 22nd Oct 21
Ravencoin RVN About to EXPLODE to NEW HIGHS! Last Chance to Buy Before it goes to the MOON! - 21st Oct 21
Stock Market Animal Spirits Returning - 21st Oct 21
Inflation Advances, and So Does Gold — Except That It Doesn’t - 21st Oct 21
Why A.I. Is About To Trigger The Next Great Medical Breakthrough - 21st Oct 21
Gold Price Slowly Going Nowhere - 20th Oct 21
Shocking Numbers Show Government Crowding Out Real Economy - 20th Oct 21
Crude Oil Is in the Fast Lane, But Where Is It Going? - 20th Oct 21
3 Tech Stocks That Could Change The World - 20th Oct 21
Best AI Tech Stocks ETF and Investment Trusts - 19th Oct 21
Gold Mining Stocks: Will Investors Dump the Laggards? - 19th Oct 21
The Most Exciting Medical Breakthrough Of The Decade? - 19th Oct 21
Prices Rising as New Dangers Point to Hard Assets - 19th Oct 21
It’s not just Copper; GYX indicated cyclical the whole time - 19th Oct 21
Chinese Tech Stocks CCP Paranoia, VIES - Variable Interest Entities - 19th Oct 21
Inflation Peaked Again, Right? - 19th Oct 21
Gold Stocks Bouncing Hard - 19th Oct 21
Stock Market New Intermediate Bottom Forming? - 19th Oct 21
Beware, Gold Bulls — That’s the Beginning of the End - 18th Oct 21
Gold Price Flag Suggests A Big Rally May Start Soon - 18th Oct 21
Inflation Or Deflation – End Result Is Still Depression - 18th Oct 21
A.I. Breakthrough Could Disrupt the $11 Trillion Medical Sector - 18th Oct 21
US Economy and Stock Market Addicted to Deficit Spending - 17th Oct 21
The Gold Price And Inflation - 17th Oct 21
Went Long the Crude Oil? Beware of the Headwinds Ahead… - 17th Oct 21
Watch These Next-gen Cloud Computing Stocks - 17th Oct 21
Overclockers UK Custom Built PC 1 YEAR Use Review Verdict - Does it Still Work? - 16th Oct 21
Altonville Mine Tours Maze at Alton Towers Scarefest 2021 - 16th Oct 21
How to Protect Your Self From a Stock Market CRASH / Bear Market? - 14th Oct 21
The Only way to Crush Inflation (not stocks) - 14th Oct 21
Why "Losses Are the Norm" in the Stock Market - 14th Oct 21
Sub Species Castle Maze at Alton Towers Scarefest 2021 - 14th Oct 21
Which Wallet is Best for Storing NFTs? - 14th Oct 21
Ailing UK Pound Has Global Effects - 14th Oct 21
How to Get 6 Years Life Out of Your Overclocked PC System, Optimum GPU, CPU and MB Performance - 13th Oct 21
The Demand Shock of 2022 - 12th Oct 21
4 Reasons Why NFTs Could Be The Future - 12th Oct 21
Crimex Silver: Murder Most Foul - 12th Oct 21
Bitcoin Rockets In Preparation For Liftoff To $100,000 - 12th Oct 21
INTEL Tech Stock to the MOON! INTC 2000 vs 2021 Market Bubble WARNING - 11th Oct 21
AI Stocks Portfolio Buying and Selling Levels Going Into Market Correction - 11th Oct 21
Stock Market Wall of Worry Meets NFPs - 11th Oct 21
Stock Market Intermediate Correction Continues - 11th Oct 21
China / US Stock Markets Divergence - 10th Oct 21
Can US Save Taiwan From China? Taiwan Strait Naval Battle - PLA vs 7th Fleet War Game Simulation - 10th Oct 21
Gold Price Outlook: The Inflation Chasm Between Europe and the US - 10th Oct 21
US Real Estate ETFs React To Rising Housing Market Mortgage Interest Rates - 10th Oct 21
US China War over Taiwan Simulation 2021, Invasion Forecast - Who Will Win? - 9th Oct 21
When Will the Fed Taper? - 9th Oct 21
Dancing with Ghouls and Ghosts at Alton Towers Scarefest 2021 - 9th Oct 21
Stock Market FOMO Going into Crash Season - 8th Oct 21
Scan Computers - Custom Build PC 6 Months Later, Reliability, Issues, Quality of Tech Support Review - 8th Oct 21
Gold and Silver: Your Financial Main Battle Tanks - 8th Oct 21
How to handle the “Twin Crises” Evergrande and Debt Ceiling Threatening Stocks - 8th Oct 21
Why a Peak in US Home Prices May Be Approaching - 8th Oct 21
Alton Towers Scarefest is BACK! Post Pandemic Frights Begin, What it's Like to Enter Scarefest 2021 - 8th Oct 21
AJ Bell vs II Interactive Investor - Which Platform is Best for Buying US FAANG Stocks UK Investing - 7th Oct 21
Gold: Evergrande Investors' Savior - 7th Oct 21
Here's What Really Sets Interest Rates (Not Central Banks) - 7th Oct 21

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

You Can’t Hide From These Spying Eyes

Politics / Intelligence Agencies Jun 28, 2013 - 01:14 PM GMT

By: Walter_Brasch

Politics

The media have been playing “cops and robbers,” trying to track down the location of Edward Snowden, who had fled to Hong Kong and said the U.S. was spying on its citizens.

The citizens are scared and paranoid; visions of Big Brother are peering into their lives.

But, the government’s knowledge of the lives of individuals is little more than the equivalent to a children’s coloring book compared to the library that private companies have on everyone.


Doubt that? Just open your mail any day; chances are good you’ll have more junk mail—the corporations prefer to call it “direct mail”—than anything else. Check your email; if you’re not being spammed hourly, you are probably one of the few people in the U.S. who is living in an underground bomb shelter with no access to the outside world.

And don’t complain. You caused this.

Americans routinely fill out myriad forms that ask all kinds of personal information. Buy an appliance—or just about anything—and some database company learns not just the name, address, and where and when the customer bought that item, but also family income, what pets the family has, and the family’s hobbies. Some “warranty” cards ask more than five dozen questions, the data coded and stored on computers accessible by junk mail advertisers.

Although the data helps companies notify customers about product re-calls or new products, most Americans don’t know they aren’t required to fill out the cards to get warranty protection.

Answer your telephone and respond to someone who claims to be from a “marketing survey company,” and dozens of offers will soon be yours to explore.

The marketing departments of the mass media use databases not only to identify potential subscribers, but also to identify the demographics of their own readers and viewers to potential advertisers.

The first thing scanned at registers in most supermarkets, department stores, discount stores, drug stores, and chain stores of all kinds is the bar-coded membership card that alerts a computer to record and analyze inventory, and track each purchase a customer makes. These cards lure customers to believe they are getting special deals in exchange for giving up their privacy. At its best, it may mean special coupons from manufacturers. At its worst, it means the store sells the data to a health insurance company that raises rates because it determines the customer bought too many bags of potato chips.

With the ubiquitous use of computers, every person who ever bought anything online, or even searched for anything online—product or information—can now be identified, their web addresses stored for use in target marketing campaigns.

Microtargeting, essentially vacuuming every piece of data about every person, is what allows corporations, marketing departments, and sales people to find specific groups of people to add to direct mail and telemarketing campaigns.

If my publisher wished to target audiences for my current book, Fracking Pennsylvania, she might first get a direct mail list of all environmentalists. Then a sub-set of environmentalists in Pennsylvania. Perhaps, she might also want a tighter list, so she asks for Pennsylvania environmentalists who have purchased at least five books in the past year. She could ask the direct marketing company to drill down even further and get those in select ZIP codes who have a certain income range and are members of certain societies. I suppose it’s possible to target Pennsylvania environmentalists who live in the Marcellus Shale who bought at least five books last year, have a college degree and incomes above $45,000, and drive red convertibles on Sundays. A list of all Pennsylvanians might be a few cents a name; a highly targeted list could be $1 a name.

Certain groups won’t sell their membership lists; others, including most U.S. colleges, are all too happy to get a few hundred dollars by supplying names and demographic details to the marketing companies.

The Republicans, using a program they labeled Voter Vault, mastered the use of the technology to give them the tools they needed to reach donors and score decisive “get out the vote” strategies in 2002 and 2004 elections. So sophisticated had been the program that they could individually pitch every household with a message crafted to that family. “They came into Democratic areas with very specific targeted messages to take Democratic voters away from us,” said Terrence R. McAuliffe, Democratic National Committee chairman in 2004. Although both parties used database and data mining technology, the Republicans, said McAuliffe, “were much more sophisticated in their message delivery.”

By 2006, having lost two consecutive presidential elections and having been the minority party for a decade, the Democrats caught up, creating first DataMart and then Data Warehouse. “From an institutional standpoint, this is one of the most important things the DNC can and should do,” Karen Finney, DNC communications director, told the Washington Post. The cost to create Data Warehouse was expected to be about $10 million.

By the 2008 election, all candidates for presidential office had developed and used databases, with the staff of Barack Obama having the greatest technological skill not only to use social media to get its message to the people, but also to be able to specifically target even the narrowest demographics with specific messages.

Legally, anyone can obtain voluminous data about anyone who has ever registered to vote, owned property, sued, been sued, arrested, served in the military, been married or divorced, licensed by any governmental agency, or even attended a public school. The databases are what help reporters develop stories, some exposing corrupt governmental and business practices.

Almost every American consumer now has a Fair Isaac score. The scores are based upon dozens of reports about a person’s credit history, and are available to Equifax, Experian, and Trans-Union, the three major credit reporting companies. FICO reports that 90 percent of the largest U.S. banks use the Fair Isaac scores. About three-fourth of credit reports contain errors, with about one-fourth of all credit reports containing significant errors that could result in denial of credit, according to the California Public Interest Research Group.

If you’re using any social medium or search engine—Facebook, Twitter, Linked-In, Google, Pinterest, or anything that is composed not of carbon atoms but bits and bytes—you have been identified.

The Fair Credit Reporting Act requires businesses to inform individuals why they are denied credit, and be given the opportunity to respond and correct errors on the databases that determine scores.

Unfortunately, the one major downside to the government’s surveillance—there is no such protection for individuals whose incorrect information is on federal databases.

[Dr. Brasch’s current book is Fracking Pennsylvania, which looks at the impact of fracking upon public health, worker safety, the environment, and agriculture. The book--available at local bookstores and amazon. com--also looks at the financial collusion between politicians and Big Energy.]

By Walter M Brasch PhD
http://www.walterbrasch.com

Copyright 2013 Walter M Brasch

Walter Brasch is a university journalism professor, syndicated columnist, and author of 17 books. His current books are America's Unpatriotic Acts , The Federal Response to Hurricane Katrina , and Sex and the Single Beer Can: Probing the Media and American Culture . All are available through amazon.com, bn.com, or other bookstores. You may contact Dr. Brasch at walterbrasch@gmail.com

Walter Brasch Archive

© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in