Best of the Week
Most Popular
1. Will Gold Price Breakout? 3 Things to Watch… - Jordan_Roy_Byrne
2.China Invades Saudi Oil Realm: PetroDollar Kill - Jim_Willie_CB
3.Bitcoin Price Trend Forecast, Paypal FUD Fake Cryptocurrency Warning - Nadeem_Walayat
4.The Stock Market Trend is Your Friend ’til the Very End - Rambus_Chartology
5.This Isn’t Your Grandfather’s (1960s) Inflation Scare - F_F_Wiley
6.GDX Gold Mining Stocks Fundamentals - Zeal_LLC
7.US Housing Real Estate Market and Banking Pressures Are Building - Chris_Vermeulen
8.Return of Stock Market Volatility Amidst Political Chaos and Uncertain Economy - Buildadv
9.Can Bitcoin Price Rally Continue After Paypal Fake FUD Attack? - Nadeem_Walayat
10.Warning Economic Implosion on the Horizon - Chris_Vermeulen
Last 7 days
Is a Stock Market Crash Imminent or Does this Stock Market Bull Still Have Legs - 25th Apr 18
Gold Price Focusing on May Cycle Bottom - 25th Apr 18
Cash “Vanishes” From Bank Accounts In Ireland - 25th Apr 18
Is the Malaysian Economy a Potemkin Village - 25th Apr 18
Land Rover Discovery Sport Rattling / Knocking Sounds From Car Pillars - 25th Apr 18
China Takes the Long View on Gold-Silver... and So Should You - 25th Apr 18
Russia Buys 300,000 Ounces Of Gold In March – Nears 2,000 Tons In Gold Reserves - 24th Apr 18
Stock Market Study Shows Why You Shouldn’t “Sell in May and Go Away” - 24th Apr 18
CRYPTOCURRENCY MASTERCLASS #CRY90 - 24th Apr 18
UK Gambling Statistics - What the Numbers Say - 24th Apr 18
Chaos Capitalists Short Countries - How Chanos Got China Wrong - 24th Apr
Artificial Intelligence Defines the Political News Narrative - 24th Apr 18
Stock Market "Oops, They Did It Again" - 24th Apr 18
Fox in the Henhouse: Why Interest Rates Are Rising - 23rd Apr 18
Stocks and Bonds, This is Not a Market - 23rd Apr 18
Happy Anniversary Silver Investors! - 23rd Apr 18
The Hottest Commodity Play In 2018 - 23rd Apr 18
Stock Market Correction Turns Consolidation - 23rd Apr 18
Silver Squeeze, Gold Fails & GDX Breadth - 23rd Apr 18
US Economy Is Cooked, the Growth Cycle has Peaked - 23rd Apr 18
Inflation, With a Shelf Life - 23rd Apr 18 - Gary_Tanashian
Stock Market Predictive Modeling Is Calling For A Continued Rally - 22nd Apr 18
SWEATCOIN - Get PAID to WALK! Incentive to Burn Fat and Lose Weight - Review - 22nd Apr 18
Sheffield Local Elections 2018 Forecast Results - 22nd Apr 18
How Long Does it take for a 10%+ Stock Market Correction to Make New Highs - 21st Apr 18
Sheffield Ruling Labour Party Could Lose 10 Council Seats at May Local Elections - 21st Apr 18
Crude Oil Price Trend Forecast - Saudi Arabia $80 ARAMCO Stock IPO Target - 21st Apr 18
Gold Price Nearing Bull Market Breakout, Stocks to Follow - 20th Apr 18
What’s Bitcoin Really Worth? - 20th Apr 18
Stock Market May "Let Go" - 20th Apr 18
Overwhelming Evidence Against Near Stock Market Grand Supercycle Top - 20th Apr 18
Crude Oil Price Trend Forecast - Saudi's Want $100 for ARAMCO Stock IPO - 20th Apr 18
The Incredible Silver Trade – What You Need to Know - 20th Apr 18
Is War "Hell" for the Stock Market? - 19th Apr 18
Palladium Bullion Surges 17% In 9 Days On Russian Supply Concerns - 19th Apr 18
Breadth Study Suggests that Stock Market Bottom is Already In - 19th Apr 18
Allegory Regarding Investment Decisions Made On Basis Of Government’s Income Statement, Balance Sheet - 19th Apr 18
Gold – A Unique Repeat of the 2007 and How to Profit - 19th Apr 18
Abbeydale Park Rise Cherry Tree's in Blossom - Sheffield Street Tree Protests - 19th Apr 18
The Stock Market “Turn of the Month Effect” Exists in 11 of 11 Countries - 18th Apr 18
Winter is Coming - Coming Storms Will Bring Out the Best and Worst in Humanity - 18th Apr 18
What Does it Take to Create Living Wage Jobs? - 18th Apr 18
Gold and Silver Buy Signals - 18th Apr 18
WINTER IS COMING - The Ongoing Fourth Turning Crisis Part2 - 18th Apr 18
A Stock Market Rally on Low Volume is NOT Bearish - 17th Apr 18
Three Gold Charts, One Big Gold Stocks Opportunity - 17th Apr 18
Crude Oil Price As Bullish as it Seems? - 17th Apr 18
A Good Time to Buy Facebook? - 17th Apr 18
THE Financial Crisis Acronym of 2008 is Sounding Another Alarm - 16th Apr 18
Bombs, Missiles and War – What to Expect Next from the Stock Market - 16th Apr 18
Global Debt Bubble Hits New All Time High – One Quadrillion Reasons To Buy Gold - 16th Apr 18
Will Bitcoin Ever Recover? - 16th Apr 18
Stock Market Futures Bounce, But Stopped at Trendline - 16th Apr 18
How To Profit As Oil Prices Explode - 16th Apr 18
Junior Mining Stocks are Close to Breaking Downtrend - 16th Apr 18
Look Inside a Caravan at UK Holiday Park for Summer 2018 - Hoseasons Cayton Bay Sea Side - 16th Apr 18
Stock Market More Weakness? How Much? - 15th Apr 18
Time for the Gold Bulls to Show their Mettle - 15th Apr 18
Trading Markets Amid Sound of Wars - 15th Apr 18
Sugar Commodity Buying Levels Analysis - 14th Apr 18
The Oil Trade May Be Coming Alive - 14th Apr 18

Market Oracle FREE Newsletter

Trading Lessons

Goodbye Privacy: Big Data Is Coming to Town

Companies / Internet Jul 16, 2013 - 03:28 PM GMT

By: Money_Morning

Companies

Keith Fitz-Gerald writes: Just like the Christmas song, "He knows when you've been sleeping, he knows when you're awake, he knows when you've been bad or good..."

But nowadays it isn't Santa, it's Big Data. And it's becoming big business.

What can companies do with big data?


Get this:

Retail giant Target (NYSE: TGT), thanks to its proprietary big data and it's big data mining techniques, reportedly figured out that a teenage girl was pregnant before her parents did.

As the story goes, the girl's unsuspecting father was understandably upset a) because the store supposedly sent maternity coupons to the family's house and b) he wasn't adequately supervising his daughter's extracurricular activities, according to Forbes.com.

This certainly begs the question of where does a store's ability to predictively target its sales begin to infringe upon your privacy? - I'm not so sure we know as a society...yet.

But I do know that until there are proper guidelines - and probably thereafter - big data will be big business.

Now, I'll admit right up front that I'm the first person in line when it comes to keeping the government's greasy meat hooks out of my personal information and corporations from mining my data.

But even I couldn't resist a look at MIT's Immersion program when I heard about it.

They're All Watching

That's what the Cambridge-based university calls a unique program it's developed with the intention of learning exactly who knows what about whom beginning with Google.

Forget Snowden and his NSA hype. This is what our educational institutions and private corporations are capable of doing - right out in the open and with no law enforcement required. It's free. It's interesting, and like a bad movie, so appalling that I can't take my eyes off the screen.

Here's what my "Immersion experience" actually looks like over the past three years:

Now let me tell you what you're looking at - the interrelationships between 40,000+ emails and more than 120 of my "collaborators" - the people with whom I've exchanged emails over the past three years.

The large dots are the people I correspond with the most and the dot clusters are those who share a relationship with one another. Most of them are centered around my companies.

The small lines connecting the dots show the relationships between those whom I email and their collaborators.

By the way, the large green dot represents my wife while the smaller green dots represent my family. Who says we don't communicate enough?!

Connecting the Dots

But back to why this matters.

One of the fundamental challenges in any law enforcement situation or marketing program is the ability to tie data together. In the old days it was lots of gumshoe investigating that did the trick together with huge pools of people who did nothing but look for connections.

The best investigations were typically thousands of man-hours deep and limited by the human brain. Those doing the investigating had to know what they were looking for and, many times, imagine connections that they set out to prove by unearthing the facts.

Obviously the potential for error was high not to mention a lot got missed. Research was much the same.

Now, though, we have something called "big data" to contend with. You've heard me mention the term before but just in case you aren't familiar with it, big data is what scientists call the ability to render data in previously unimaginable ways. It's not truly about the moniker "big."

What's interesting to me is that "big data" is really about the distillation of data that we've never considered "data" before - like the words in specific books, for instance. Patient records, GPS data, credit card info, purchasing.

We've always considered that information as having meaning, but now it's the relationships that matter.

If you're in law enforcement, big data gives you the ability to put people, places and things together in such a way that your investigation can actually be dramatically more forward looking - dare I say it, given the Snowden debacle.

If you're a doctor, you can begin to understand how specific correlations are more important than the cause of illnesses, especially when it comes to preventative medicine.

If you're a marketing executive, you can begin to understand how, why and where your customers are as well as what prompts them to buy. You can even offer them anticipatory marketing because, thanks to big data, you'll know what's happening in their lives before they do.

Something like what Shigeomi Koshimizu is doing at the University of Industrial Technology in Tokyo is relatively benign, even humorous on the surface.

He's developed a digital code that is 98% accurate at identifying specific people based just on how they sit in a car seat using over 350 sensors to measure height, weight, posture, etc. In other words, his sensor array is so good that your butt might as well be your fingerprint.

My point is that thanks to big data and huge jumps in computational power w e can now measure things that we couldn't before and that there's a ton of money in that.

I'm not alone in my thinking either. The last data I've seen suggest that more than 50% of today's technology leaders are investing in big data projects or planning to.

Gartner, a leading IT consulting firm, reported earlier this spring that more than 20% of global 1000 companies have a focus on information management - that's comparable to application management.

Clearly big data is coming into its own.

I've been following the trend for about a decade and now believe it's finally ready for prime time. I've loosely grouped the world into five primary data sets so far and am following big data very closely as companies grow into "it."

  1. Intelligence, reconnaissance and surveillance
  2. Networked data and systems
  3. Security and communications
  4. Command and control.
  5. Preserve and explain

And I've identified a slew of companies in a variety of industries that I believe will capitalize on the big data equation.

The march to profits will dwarf the Internet Age which was merely a warm up enabler.

Here are three mainstream choices to get you started.

First up - Symantec Corporation (NASDAQ: SYMC)

The c ompany is undergoing restructuring amid turbulent times, but still seems destined to extend its reach.

Symantec is primarily known as a data security company for the individual PC user as well as large corporations. But with the rise of big data it's going to be known as a big company security platform a few years from now.

The company is going under a large reorganization campaign where it is weeding out a lot of the redundancies and refocusing its efforts. Published reports suggest the company is slashing 8% of its global workforce as I type.

Symantec expects to redeploy resources to the storage and server management segments, which have now surpassed its security sector and in its most recent quarter accounted for 36% or $2.5 billion in sales.

Second up - Acxiom Corporation (NASDAQ: ACXM)

Acxiom is a little known company with a market cap of $1.8 billion which can, however, boast about having some very well-known clients. Wells Fargo, E*Trade, Toyota, and Macy's are just a few using Acxiom's stealthy services. What Acxiom does for these big players is both astonishing and scary.

Many claim Acxiom may have the world's largest commercial database on consumers. This database contains information on 500 million consumers worldwide where each person has archived approximately 1,500 data points. If true, this makes MIT's Immersion exercise look like a child's toy.

That's a lot of info on your habits, purchases, likes and dislikes. Any savvy marketing department would be very well served by Acxiom's ability to garner such delicate insight into its customers. Acxiom is able to put together advanced individual profiles on all of our online, mobile and even offline selves.

Realizing that is still on the cusp of a future technology where it can predict consumer behavior, the c ompany is looking for more brain power in the form of recruiting away talent from the big boys - Microsoft, Google and Amazon.

Is anybody thinking of moving to a deserted island yet? Yeesh...

Third up - ADT Corporation (NYSE: ADT)

Perhaps the idea of having all your information floating around in cyberspace has you thinking about some protection and privacy. Your data is long gone and there's nothing you can do about it. The Snowden issue is but one tiny sliver of what's already out there.

ADT is the largest security services provider to residences and businesses, but is expanding beyond that to include other types of monitoring such as fire, carbon monoxide, flood and even providing personal medical alert monitoring.

But it doesn't end there. As an offshoot of "big data" growth -ADT is pushing heavily into web, smartphone and tablet applications with its ADT Pulse System. With the system a slew of monitoring, viewing and communicating data is now available at the owner's fingertips. The goal is a virtual Fort Knox- like environment driven by the smart device of your choice.

In the months ahead I'll have follow-up reports and delve into some of the more fringe players in what I am certain will become one of the dominant investment trends of our time - whether we want it to be or not.

By the way, if you use Gmail and want to see what Google knows about you, click here to try the Immersion tool for yourself. And, yes, you will have to fork over your email to do it.

If you think that's atrocious, don't hold your breath. Facebook just rolled out something called "Graph Search" which is designed to pre-sort Facebook's data pile into consolidated results unique to you and your "friends" - all 800 million of them.

And, finally, don't think for a minute that the actual search terms you key in aren't data, too. I'm sure the NSA will very interested in seeing who's searching for what about whom.

Betcha Snowden knows...

Source :http://moneymorning.com/2013/07/16/goodbye-privacy-big-data-is-coming-to-town/

Money Morning/The Money Map Report

©2013 Monument Street Publishing. All Rights Reserved. Protected by copyright laws of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including on the world wide web), of content from this website, in whole or in part, is strictly prohibited without the express written permission of Monument Street Publishing. 105 West Monument Street, Baltimore MD 21201, Email: customerservice@moneymorning.com

Disclaimer: Nothing published by Money Morning should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized investent advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication, or after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended by Money Morning should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

Money Morning Archive

© 2005-2018 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules