Best of the Week
Most Popular
1. Gold Final Warning: Here Are the Stunning Implications of Plunging Gold Price - P_Radomski_CFA
2.Fed Balance Sheet QE4EVER - Stock Market Trend Forecast Analysis - Nadeem_Walayat
3.UK House Prices, Immigration, and Population Growth Mega Trend Forecast - Part1 - Nadeem_Walayat
4.Gold and Silver Precious Metals Pot Pourri - Rambus_Chartology
5.The Exponential Stocks Bull Market - Nadeem_Walayat
6.Yield Curve Inversion and the Stock Market 2019 - Nadeem_Walayat
7.America's 30 Blocks of Holes - James_Quinn
8.US Presidential Cycle and Stock Market Trend 2019 - Nadeem_Walayat
9.Dear Stocks Bull Market: Happy 10 Year Anniversary! - Troy_Bombardia
10.Britain's Demographic Time Bomb Has Gone Off! - Nadeem_Walayat
Last 7 days
BrExit Party EarthQuake Could Win it 150 MP's at Next UK General Election! - 18th May 19
Dow Stock Market Trend Forecast 2019 May Update - 18th May 19
US Economy to Die a Traditional Death… Inflation Is Going to Move Higher - 18th May 19
Trump’s Trade War Is Good for These 3 Dividend Stocks - 18th May 19
GDX Gold Mining Stocks Fundamentals Update - 17th May 19
Stock Markets Rally Hard – Is The Volatility Move Over? - 17th May 19
The Use of Technical Analysis for Forex Traders - 17th May 19
Brexit Party Set to Storm EU Parliament Elections - Seats Forecast - 17th May 19
Is the Trade War a Catalyst for Gold? - 17th May 19
This Is a Recession Indicator No One Is Talking About—and It’s Flashing Red - 17th May 19
War! Good or Bad for Stocks? - 17th May 19
How Many Seats Will Brexit Party Win - EU Parliament Elections Forecast 2019 - 16th May 19
It’s Not Technology but the Fed That Is Taking Away Jobs - 16th May 19
Learn to Protect your Forex Trading Capital - 16th May 19
Gold Ratio Charts Offer The Keys to the Bull Market - 16th May 19
Is Someone Secretly Smashing the Stock Market at Night? - 16th May 19
Crude Oil Price Fails At Critical Fibonacci Level - 15th May 19
Strong Stock Market Rally Expected - 15th May 19
US China Trade Impasse Threatens US Lithium, Rare Earth Imports - 15th May 19
Gold Mind Reader's Guide to the Global Markets Galaxy: 'Surreal' - 15th May 19
Trade Wars and Other Black Swan Threats to Your Investments - 15th May 19
Our Long-Anticipated Gold Momentum Rally Begins - 15th May 19
Defense Spending Is Recession Proof - Defense Dividend Stocks - 15th May 19
US China Trade Issues Will Drive Market Trends – PART II - 14th May 19
The Exter Inverted Pyramid of Global Liquidity Credit risk, Liquidity and Gold - 14th May 19
Can You Afford To Ignore These Two Flawless Gold Slide Indicators? - 14th May 19
As cryptocurrency wallets become more popular, will cryptocurrencies replace traditional payments? - 14th May 19
How US Debt Will Reach $40 Trillion by 2025 - 14th May 19
Dangers Beyond a Trade War with China - 14th May 19
eBook - Greatest Tool for Trading? - 14th May 19
Classic Pitfalls for Inexperienced Traders - 14th May 19
Stock Market S&P 500 Negative Expectations Again - 13th May 19
Why Rising Living Standard in China Offers Global Hope - 13th May 19
Stock Market Anticipated Correction Starts On Cue! - 13th May 19
How Chinese Trade Issues Will Drive Stock Market Trends - 13th May 19
Amazon SCAM Deliveries for Fake Verified Purchaser Reviews "Brushing" - 13th May 19
Stock Market US China Trade War Panic - Video - 13th May 19
US Stock Market Leading Macro Economic Indicators Update - 12th May 19
SAMSUNG - BC94.L - Investing in AI Machine Intelligence Stocks - 11th May 19
US Increases Trade Tariffs Against China – Stock Markets, Gold, and Silver - 11th May 19
Who Has More To Lose In A No Deal Brexit? - 11th May 19
Gold at $1,344 Will Start Real Fireworks on the Upside - 11th May 19
Make America’s Economy Great Again - 10th May 19
Big US Stocks’ 2019 Fundamentals - 10th May 19
Stock Market US China Trade War Panic! Trend Forecast May 2019 Update - 10th May 19
Stock Market Shake-Out Continues – Where Is The Bottom? - 10th May 19

Market Oracle FREE Newsletter

U.S. House Prices Analysis and Trend Forecast 2019 to 2021

Brad, Angelina, and the News Media

Politics / Mainstream Media Sep 25, 2016 - 05:05 PM GMT

By: Walter_Brasch

Politics

The New York Post, a Rupert Murdoch tabloid publication that isn’t likely to win a Pulitzer Prize anytime soon, splashed a full page picture of a smiling Jennifer Anniston on its Sept. 21 front cover. In the upper left-hand space it placed all-capitals text: “BRANGELINA 2004–2016.” Inside the Post were four full consecutive pages, and a half page and part of a column deeper in the newspaper, all devoted to one of the most critical social issues facing the country—Brad Pitt and Angelina Jolie are getting a divorce.


People magazine put the multi-million dollar couple on its cover, and teased us with the text: “WHY SHE LEFT” and “THE REAL STORY.” US magazine had an “EXCLUSIVE.” ABC, CBS, CNN, FOX NEWS, MSNBC, and NBC evening newscasts all devoted air time to the divorce. “Entertainment Tonight,” “TMZ,” dozens of entertainment-fueled TV programs, Reuters and AP news services, hundreds of daily newspapers and countless online blogs all had coverage of the epic event. The news also dominated the social media, especially Twitter and Facebook. Barely covered that day by the establishment media was in-depth coverage and analyses of President Obama’s speech the day before at the United Nations general assembly. Also lightly covered was a petition to the UN Human Rights Council by

the Standing Rock Sioux sovereign nation to halt construction of a $3.8 billion 1,150 mile pipeline that would not only disturb that nation’s sacred burial grounds and could possibly pollute the Missouri River, but would be built on ground seized by eminent domain by Energy Transfer Partners of Dallas, Texas.

Why there was negligible coverage of public affairs issues and maximum coverage of a celebrity divorce is based upon economics and poor business practices.

Media profits, once running anywhere from 5 to 30 percent, depending upon the medium, declined significantly in the Great Recession during the last two years of the Bush–Cheney administration. Businesses significantly cut their advertising budgets; consumers stopped subscriptions.

It wasn’t long before consultants, not editors, were making decisions about ways to increase profits. The consultants, some making $500 per hour, advised owners to compensate for the decline of profits, they needed to cut back on the news staffs, as well as the budgets for in-depth coverage and salaries. With the decline of newsroom positions came more work for those who stayed on news staffs but, overall, fewer locally-produced stories, and increase in errors because of fewer copyeditors. The cuts in circulation now came not just from those who couldn’t afford the newspaper or magazine, but from those who saw a diminished news product and turned to other media for their information. With the decline in circulation came a forced decline in the cost of an ad leading to further declines on advertising revenue. The consultants often recommended turning to syndicates for news and to increase entertainment and celebrity news. The consultants were wrong.

Studies by the Pew Institute and the American Society of Newspaper Editors revealed that consumers wanted news not fluff. A Pew Study showed that during the first decade of the 21st century, only 17 percent of consumers who turned to mass media for news followed personalities, entertainment, and celebrity scandals “very closely.” Of the 19 categories, only coverage of other nations and science/technology ranked lower. Studies by the ASNE of interest in the current decade place celebrity news and scandals at the bottom of all categories.

The evidence is obvious—Americans want, and need, news. Hard news and not fluff. They want to know about weather, crime, and politics. They also want to see and read stories about health, the environment, and social issues that directly affect them.

But editors and media owners, for the most part, still believe entertainment and celebrity news is the way to restore circulation. And that’s why celebrity marriages, divorces, and scandals seem to be at the core of so many publications—and a major reason why circulation is declining for print newspapers and viewership in non-print media is not as strong as it could be.

Journalists and owners can blame the rise of digital and social media for stealing readers, but they are wrong. When news returns to newspapers, readers will follow.

[Dr. Brasch’s current book is Fracking Pennsylvania, which looks at the impact of fracking upon public health, worker safety, the environment, and agriculture. The book--available at local bookstores and amazon. com--also looks at the financial collusion between politicians and Big Energy.]

By Walter M Brasch PhD

http://www.walterbrasch.com

Copyright 2016 Walter M Brasch
Walter Brasch is a university journalism professor, syndicated columnist, and author of 17 books. His current books are America's Unpatriotic Acts , The Federal Response to Hurricane Katrina , and Sex and the Single Beer Can: Probing the Media and American Culture . All are available through amazon.com, bn.com, or other bookstores. You may contact Dr. Brasch at walterbrasch@gmail.com

Walter Brasch Archive

© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules