How to Up Your Digital Marketing Strategy Game

By: Submissions

Elsie writes: Running a successful business in the digital age is a strategic process that businesses of the pen and paper past simply cannot understand. With digital marketing, the trends and fads are ever-changing, and the pressure to keep up with the times and with the ways of the marketing world are weighing down on businesses heavier than every before. So, how do you ensure that you’re in-the-know when it comes to digital marketing?

By following the latest trends, of course!
We’ve taken a look at some of our favorite online sites (like JJ’s House) in order to get a better grasp on how digital marketing can make a difference in your company’s success. Check out a few of their example below!

Social Media Presence

You might not believe it, but social media presence is everything now-a-days. Many people refuse to even acknowledge a store or a brand that doesn’t have a social media presence because that’s how they learn about the quality of your products. It’s important to have your pages up-to-date, in-the-know and all synced together in order to best present your brand or store. Even more, you’ll need to learn how to handle social media analysis and social media listening in order to protect your reputation, solve problems, and get more people to your pages.

Collaborating with Relevant Influencers

If you’ve never heard of a brand collaborating with a celebrity or popular Instagram influencer, it’s possible you’ve been living under a rock for the past two years. Lately, it seems every brand has an influencer or a celebrity backing them, and it’s not a bad strategy whatsoever. Having a relevant person (someone who’s somehow connected to your industry) on your social media, touting your products on their social media, or working you into their ads and routine can have a huge effect on your business. Consider working with influencers and celebrities who have a positive image, enjoy your products, and will be happy to partner with you for a mutually beneficial reason.

Giveaways

Giveaway on social media work wonders in attracting people to your pages and to your brick-and-mortar stores. Not only does this help keep peoples’ eyes on what you’re doing, it encourages people to tell their friends and family about the giveaways you’re doing. In theory, this should draw more eyes and ears toward you, your pages, and your locations, and in the end, bring you more traffic in the long run.

Volunteer Work

Even if you have a jaded point of view, we’re here to tell you that people care about how socially conscious the brands and stores they shop with are – that’s one of the reasons that volunteering is a great opportunity for your digital marketing strategy. Aside from the very obvious and very relevant fact that volunteer work benefits the community and people in need, it’s also a great booster to encourage people that follow you to join the efforts and to shop with you, a fellow community supporter. One of the best ways to handle this is to start a regular volunteer day – work with an organization that benefits your community, invite your followers on social media, and make sure everyone knows that they’re more than welcome to join you in your effort to make the world a better place!

By Elsie

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