Most Popular
1. It’s a New Macro, the Gold Market Knows It, But Dead Men Walking Do Not (yet)- Gary_Tanashian
2.Stock Market Presidential Election Cycle Seasonal Trend Analysis - Nadeem_Walayat
3. Bitcoin S&P Pattern - Nadeem_Walayat
4.Nvidia Blow Off Top - Flying High like the Phoenix too Close to the Sun - Nadeem_Walayat
4.U.S. financial market’s “Weimar phase” impact to your fiat and digital assets - Raymond_Matison
5. How to Profit from the Global Warming ClImate Change Mega Death Trend - Part1 - Nadeem_Walayat
7.Bitcoin Gravy Train Trend Forecast 2024 - - Nadeem_Walayat
8.The Bond Trade and Interest Rates - Nadeem_Walayat
9.It’s Easy to Scream Stocks Bubble! - Stephen_McBride
10.Fed’s Next Intertest Rate Move might not align with popular consensus - Richard_Mills
Last 7 days
US Presidential Election Year Stock Market Seasonal Trend - 29th Nov 24
Who controls the past controls the future: who controls the present controls the past - 29th Nov 24
Gold After Trump Wins - 29th Nov 24
The AI Stocks, Housing, Inflation and Bitcoin Crypto Mega-trends - 27th Nov 24
Gold Price Ahead of the Thanksgiving Weekend - 27th Nov 24
Bitcoin Gravy Train Trend Forecast to June 2025 - 24th Nov 24
Stocks, Bitcoin and Crypto Markets Breaking Bad on Donald Trump Pump - 21st Nov 24
Gold Price To Re-Test $2,700 - 21st Nov 24
Stock Market Sentiment Speaks: This Is My Strong Warning To You - 21st Nov 24
Financial Crisis 2025 - This is Going to Shock People! - 21st Nov 24
Dubai Deluge - AI Tech Stocks Earnings Correction Opportunities - 18th Nov 24
Why President Trump Has NO Real Power - Deep State Military Industrial Complex - 8th Nov 24
Social Grant Increases and Serge Belamant Amid South Africa's New Political Landscape - 8th Nov 24
Is Forex Worth It? - 8th Nov 24
Nvidia Numero Uno in Count Down to President Donald Pump Election Victory - 5th Nov 24
Trump or Harris - Who Wins US Presidential Election 2024 Forecast Prediction - 5th Nov 24
Stock Market Brief in Count Down to US Election Result 2024 - 3rd Nov 24
Gold Stocks’ Winter Rally 2024 - 3rd Nov 24
Why Countdown to U.S. Recession is Underway - 3rd Nov 24
Stock Market Trend Forecast to Jan 2025 - 2nd Nov 24
President Donald PUMP Forecast to Win US Presidential Election 2024 - 1st Nov 24
At These Levels, Buying Silver Is Like Getting It At $5 In 2003 - 28th Oct 24
Nvidia Numero Uno Selling Shovels in the AI Gold Rush - 28th Oct 24
The Future of Online Casinos - 28th Oct 24
Panic in the Air As Stock Market Correction Delivers Deep Opps in AI Tech Stocks - 27th Oct 24
Stocks, Bitcoin, Crypto's Counting Down to President Donald Pump! - 27th Oct 24
UK Budget 2024 - What to do Before 30th Oct - Pensions and ISA's - 27th Oct 24
7 Days of Crypto Opportunities Starts NOW - 27th Oct 24
The Power Law in Venture Capital: How Visionary Investors Like Yuri Milner Have Shaped the Future - 27th Oct 24
This Points To Significantly Higher Silver Prices - 27th Oct 24

Market Oracle FREE Newsletter

How to Protect your Wealth by Investing in AI Tech Stocks

Thanks to Netflix, the Biggest Advertising Revolution Has Begun

Companies / Tech Stocks Dec 21, 2019 - 06:13 PM GMT

By: Stephen_McBride

Companies

Let me tell you a secret about the world’s most powerful stocks… ones that made early investors very, very rich.

Alphabet (GOOGL)… one of the world’s most influential tech companies… has handed investors 2,000%+ gains.

Facebook (FB)... a social media dominator and the sixth-biggest company in the world... has handed investors 400%+ gains.

Amazon (AMZN)... the king of online shopping… has handed investors 10,000%+ gains.

These three stocks all have one secret trait that drove their stock prices to the moon.



It’s not that they’re tech companies. It’s that they’re advertising companies in disguise.

When you think of Facebook, Google, and Amazon… you see a social network, search engine, and online store.

But in truth, all three are in the business of amassing millions of eyeballs… which they can later sell to advertisers for hundreds of millions of dollars.

While it’s too late to get in on those stocks for quick triple-digit gains, there’s one up-and-coming advertising giant, thanks to Netflix.

There’s a good chance you have its technology in your living room… but may not know it’s quietly infiltrating the advertising industry. 

In fact, this stock has set out to flip the most expensive ad industry on its head and rake in billions in the process.

TV Is Not Dead, It’s Just Different

Remember sitting down to watch Everybody Loves Raymond at prime time on Monday nights?

For half a century, that was TV as we knew it…

But in 2007, Netflix introduced a new concept to TV: video streaming. Fast forward to today and dozens of streaming services have sprung up.

Apple launched Apple TV… Disney launched Disney+...HBO launched HBO Now… just to name a few.

More and more people started ditching cable TV for video streaming services. Last year 69% of homes in America were subscribed to a video streaming service, according to Leichtman Research Group.

But make no mistake, TV didn’t die. It just changed its format.

According to Vox, more than 70% of people watch Netflix on TV. Instead of tuning in to cable channels, folks tune in to Apple TV, Hulu, Netflix, or other streamers.

What you may not know is that these folks need more than a subscription to watch their streaming services on TV.

The King of Modern TV

A month ago, I told you about Roku, an invisible company that powers the entire streaming industry. Since then, it has shot up 40%+!

Roku is now in 31 million TVs and growing. One in three smart TVs sold in the US contains Roku technology. Which means one in three folks watching Netflix or other streamers does that through Roku.

Today, it builds software that makes TVs “smart” and licenses it out to TV makers. In effect, it turns your TV into a computer… which allows it to connect to the internet to access streaming services like Netflix.

Without Roku, most TVs wouldn’t be able to broadcast streaming services.

Roku is now in 31 million TVs and growing. One in three smart TVs sold in the US contains Roku technology. Which means one in three folks watching Netflix or other streamers does that through Roku.

But licensing software to TV makers is not where Roku’s real money-making machine is. Roku has set its sights on disrupting TV advertising… which is going to be a multi-billion-dollar opportunity.

The most expensive... and useless... advertising industry

A 30-second TV spot during the Super Bowl cost an obscene $5.25 million…

Or $175,000 a second.

The Super Bowl is the most expensive in terms of airtime, but TV, in general, is a ridiculously expensive way to advertise.

And most of that money ends up swirling down the drain.

While you can reach millions of people in seconds, you have little control over who sees your advertisement. It’s like throwing spaghetti against the wall to see what sticks.

That’s the opposite of what digital advertisers, like Facebook, Google, or Amazon, offer.

They allow advertisers to pinpoint a very specific group of people to advertise to, based on what they search for on the internet… what Facebook groups they like…  what websites they browse… or what they’ve shopped for in the past.

For example, advertisers can identify women in their 40s who've bought cat-related products in the last six months.

It’s so precise it’s scary.

That’s why this year, for the first time in history, companies will spend more on precision internet advertising than "spaghetti on the wall" ads on TV or in print.

TV Advertising Meets Digital

With 31 million TV viewers under its belt, Roku has now set out to “digitalize” TV advertising and take it to a whole new level.

On one hand, you have TV. TV still has the incredible ability to reach millions of engaged people. But as I explained, it's imprecise.

On the other hand, you have internet ads. Internet ads are precise, but they don't have the same reach. They are often put in front of people who are mindlessly scrolling the internet… whose brains are trained to ignore ads in the margins of the pages.

Imagine if you could combine the two? If you could get precise ads in front of an engaged audience of millions? Gold mine!

And that is Roku’s grand plan with “streaming advertising." You can read my colleague Justin Spittler’s essay on the best way to cash in on streaming advertising here.

Streaming advertising will combine the best of both the TV and digital advertising worlds. This could easily become the most expensive and effective advertising channel on the planet… and a big money-making machine for Roku.

Roku Could Double or Even Triple

The TV advertising industry is now worth over $70 billion.

While one out of every three hours of TV viewing happens via streaming services, streaming advertising still makes up a meager 3% of TV ad budgets, according to Nasdaq.

That’s just $2.1 billion out of $70 billion.

As streaming continues to phase out cable TV, I expect streaming ads to steal a bigger and bigger piece of the $70 billion pie from TV ads. Which means this industry has plenty of room to grow 10X, 20X, or 30X.

While Roku’s ad revenues are growing at an exponential rate, as you can see below…



… we are still in the very early innings of the TV advertising revolution.

For those reasons, I wouldn’t be surprised if Roku’s advertising revenues grew tenfold in the next five years… handing investors triple-digit gains.

Written with the assistance of Dainius Runkevičius.

The Great Disruptors: 3 Breakthrough Stocks Set to Double Your Money"

Get my latest report where I reveal my three favorite stocks that will hand you 100% gains as they disrupt whole industries. Get your free copy here.

By Stephen McBride

http://www.riskhedge.com

© 2019 Copyright Stephen McBride - All Rights Reserved Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2022 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in