Best of the Week
Most Popular
1. US Housing Market Real Estate Crash The Next Shoe To Drop – Part II - Chris_Vermeulen
2.The Coronavirus Greatest Economic Depression in History? - Nadeem_Walayat
3.US Real Estate Housing Market Crash Is The Next Shoe To Drop - Chris_Vermeulen
4.Coronavirus Stock Market Trend Implications and AI Mega-trend Stocks Buying Levels - Nadeem_Walayat
5. Are Coronavirus Death Statistics Exaggerated? Worse than Seasonal Flu or Not?- Nadeem_Walayat
6.Coronavirus Stock Market Trend Implications, Global Recession and AI Stocks Buying Levels - Nadeem_Walayat
7.US Fourth Turning Accelerating Towards Debt Climax - James_Quinn
8.Dow Stock Market Trend Analysis and Forecast - Nadeem_Walayat
9.Britain's FAKE Coronavirus Death Statistics Exposed - Nadeem_Walayat
10.Commodity Markets Crash Catastrophe Charts - Rambus_Chartology
Last 7 days
Silver Price Trend Forecast Summer 2020 - 3rd Jul 20
Silver Market Is at a Critical Juncture - 3rd Jul 20
Gold Stocks Breakout Not Confirmed Yet - 3rd Jul 20
Coronavirus Strikes Back. But Force Is Strong With Gold - 3rd Jul 20
Stock Market Russell 2000 Gaps Present Real Targets - 3rd Jul 20
Johnson & Johnson (JNJ) Big Pharma Stock for Machine Learning Life Extension Investing - 2nd Jul 20
All Eyes on Markets to Get a Refreshed Outlook - 2nd Jul 20
The Darkening Clouds on the Stock Market S&P 500 Horizon - 2nd Jul 20
US Fourth Turning Reaches Boiling Point as America Bends its Knee - 2nd Jul 20
After 2nd Quarter Economic Carnage, the Quest for Philippine Recovery - 2nd Jul 20
Gold Completes Another Washout Rotation – Here We Go - 2nd Jul 20
Roosevelt 2.0 and ‘here, hold my beer' - 2nd Jul 20
U.S. Dollar: When Almost Everyone Is Bearish... - 1st Jul 20
Politicians Prepare New Money Drops as US Dollar Weakens - 1st Jul 20
Gold Stocks Still Undervalued - 1st Jul 20
High Premiums in Physical Gold Market: Scam or Supply Crisis? - 1st Jul 20
US Stock Markets Enter Parabolic Price Move - 1st Jul 20
In The Year 2025 If Fiat Currency Can Survive - 30th Jun 20
Gold Likes the IMF Predicting a Deeper Recession - 30th Jun 20
Silver Is Still Cheap For Now - 30th Jun 20
More Stock Market Selling Ahead - 30th Jun 20
Trending Ecommerce Sites in 2020 - 30th Jun 20
Stock Market S&P 500 Approaching the Precipice - 29th Jun 20
APPLE Tech Stock for Investing to Profit from the Machine Learning Mega trend - 29th Jun 20
Student / Gamer Custom System Build June 2020 Proving Impossible - Overclockers UK - 29th Jun 20
US Dollar with Ney and Gann Angles - 29th Jun 20
Europe's Banking Sector: When (and Why) the Rout Really Began - 29th Jun 20
Will People Accept Rampant Inflation? Hell, No! - 29th Jun 20
Gold & Silver Begin The Move To New All-Time Highs - 29th Jun 20
US Stock Market Enters Parabolic Price Move – Be Prepared - 29th Jun 20
Meet BlackRock, the New Great Vampire Squid - 28th Jun 20
Stock Market S&P 500 Approaching a Defining Moment - 28th Jun 20
U.S. Long Bond: Let's Review the "Upward Point of Exhaustion" - 27th Jun 20
Gold, Copper and Silver are Must-own Metals - 27th Jun 20
Why People Have Always Held Gold - 27th Jun 20
Crude Oil Price Meets Key Resistance - 27th Jun 20
INTEL x86 Chip Giant Stock Targets Artificial Intelligence and Quantum Computing for 2020's Growth - 25th Jun 20
Gold’s Long-term Turning Point is Here - 25th Jun 20
Hainan’s ASEAN Future and Dark Clouds Over Hong Kong - 25th Jun 20
Silver Price Trend Analysis - 24th Jun 20
A Stealth Stocks Double Dip or Bear Market Has Started - 24th Jun 20
Trillion-dollar US infrastructure plan will draw in plenty of metal - 24th Jun 20
WARNING: The U.S. Banking System ISN’T as Strong as Advertised - 24th Jun 20
All That Glitters When the World Jitters is Probably Gold - 24th Jun 20
Making Sense of Crude Oil Price Narrow Trading Range - 23rd Jun 20
Elon Musk Mocks Nikola Motors as “Dumb.” Is He Right? - 23rd Jun 20
MICROSOFT Transforming from PC Software to Cloud Services AI, Deep Learning Giant - 23rd Jun 20
Stock Market Decline Resumes - 22nd Jun 20
Excellent Silver Seasonal Buying Opportunity Lies Directly Ahead - 22nd Jun 20
Where is the US Dollar trend headed ? - 22nd Jun 20
Most Shoppers have Stopped Following Supermarket Arrows, is Coughing the New Racism? - 22nd Jun 20

Market Oracle FREE Newsletter

AI Stocks 2020-2035 15 Year Trend Forecast

China’s “Chuppies” Point the Way to Stock Market Investing Growth and Profits

Stock-Markets / Chinese Stock Market Jan 27, 2009 - 06:07 AM GMT

By: Money_Morning

Stock-Markets

Best Financial Markets Analysis ArticleKeith Fitz-Gerald writes: Despite what you might be hearing about a global recession, consumer capitalism is alive and well in China. And it's still fueling growth.

Take a stroll through Beijing's trendy Wangfujing area, a quick walk south of Tiananmen Square or the six-story Shin Kong Place in Beijing's Dawanglu area, and you'll find more than 100 top international designer brands on sale, including Prada , Gucci , Bvlgari , Dolce & Gabbana , and others. While you're on the prowl, don't forget Xidan Market , which the locals prefer. It's also bursting at the seams from countless stores, fashionable-clothing shops and, of course, the ubiquitous and ever-present Starbucks ( SBUX ).


In contrast to other global markets, like the Ginza , Beverly Hills' Rodeo Drive or London's Oxford Street , for example, where a heavy silence hangs over the once-bustling shopping areas, the sounds of commerce are everywhere.
Literally.

Cash registers clink and clank, and credit-card machines whiz, but not where most people would predict.

With the deepening of the global recession, throngs of Chinese consumers and expats no longer willingly stand for 40 minutes to get into stores selling Gucci, Vuitton and other top-end items. Instead, they're pushing their way into places with names like Uniqlo (pronounced “uni-clo”), Lavinia, and Blur - all of which were once regarded as the illegitimate children of yuppie-dom, because of their bargain-based orientation.

Lately, though, they're the unsung heroes. That might strike you as strange because Uniqlo hails from Japan, while Lavinia comes from Italy. Only Blur is a native Chinese operation. But all three specialize in providing high quality at super reasonable prices.

It's always fun for me to shop at Uniqlo, in particular, since my family and I shop there each year when we're home in Kyoto. Just to be unique, I often pick up something for my wife and kids from China's Uniqlo stores. The service is top notch and I can't help but chuckle over the fact that I can buy several shirts for less than I would ordinarily pay for just one in Europe, or here in the United States.

Locals - like my friends Hao Jun and Hairong Zhao - tell me the situation is much the same among China's yuppies, or “ Chuppies ,” as they're now known.
“We're still buying what we like, if we can afford it,” Hairong says.

And judging from the latest figures, which said China's domestic consumption advanced at a mind-boggling 28% in 2008, there's lots to like.

Depending on which studies you believe, Chuppies account for slightly more than 7% of the population. That doesn't sound like much, but that puts the number of Chuppies at more than 100 million - every one of them with a middle class income, appetite and purchasing power that can be expected to grow.

Granted, China's overall consumption is slowing and 2009's domestic growth could slow to the mid-teens, but that's still more than double what we're likely to experience here in the United States, or in Europe.

For some, this slowdown is the end game. But others understand that this is just the beginning. I'm in that latter camp, having spent considerable time in the region over the past two decades - more than enough to watch several boom-and-bust cycles in both Japan, and China, and to understand how they work and what to look for.

“While it's clear that Chuppies can't replace a drop in Western consumerism [all] on their own,” said my good friend and noted China expert, Robert Hsu, “they're still spending in many sectors - like education, for example. And the government is still spending on the infrastructure that enables financial growth.”

That's a mantra I've spent years encouraging investors to take to heart, if for no other reason than there will be growth “because” of Chinese policy that's not just limited to the growth taking place “in” China. And that, in turn, leads to some appealing investment opportunities - particularly now that the markets have beaten the share prices of so many superb companies down so significantly.

Assuming this strategy is correct, history suggests there are two potential ways to profit. Clearly the results won't be immediate, nor will they be straight up - like the returns we saw a few years ago, during China's earlier period of frenetic growth.

Nevertheless, the payoffs to come could well be the best we see for a generation or more.

First, savvy investors in sync with Chinese buying patterns can target companies that sell to Chuppies, like New Oriental Education & Technology Group Inc. ( EDU ), the Beijing-based provider of private-educational services, and YUM! Brands Inc. ( YUM ), the well-run global operator of the KFC, Pizza Hut and Taco Bell fast-foot-restaurant chains. Both companies are enjoying superb year-over-year sales growth in China - even in the face of worsening global economic conditions. [For Money Morning 's recent report on Yum Brands' successes in China, please click here . The report is free of charge.]

Second, investors who believe that infrastructure is the way to go can easily choose from dozens of companies engaged in China's great economic build-out, including choices related to rail, air and construction.

Third, still another choice is to invest directly in the Chinese Yuan (Renminbi). Not only is China's currency continuing to appreciate and gather strength; it's likely to emerge as one of the world's most powerful currencies, once both the dollar and euro are eviscerated.

Undoubtedly, a good number of people reading this will take issue with my assessment. And I don't blame them. On the surface, it appears that China may be all washed up.

However, at a time when our own economy is sliding into a deep, dark hole, China's relentless march forward suggests that this Asian country not only has a more promising future; it will emerge as an important economic and political force to be reckoned with.

Not to mention a powerful investment opportunity.

[ Editor's Note : With the U.S. financial markets in tatters from the global credit crisis, Money Morning and its affiliated monthly newsletter, The Money Map Report , have trained their profit-seeking sights on markets outside U.S. borders. Of all those markets, one dwarfs all the others put together. And that's China. As his intriguing and insightful columns on China demonstrate, Money Morning Investment Director Keith Fitz-Gerald has a network of contacts in China, Japan and other key markets that gives his readers advantages that other investors never enjoy. That makes Money Morning a "must read" each day. Our monthly newsletter, The Money Map Report , is even better. To get you to give it a try, we're willing to give you a free copy of investing icon Jim Rogers' best-seller, " A Bull in China " for subscribing. The book is filled with top-level investing intelligence on the top companies - and best stocks - in China. Check out our new report, which shows you how to get a free copy of this book. Just click here .]

By Keith Fitz-Gerald
Investment Director

Money Morning/The Money Map Report

©2009 Monument Street Publishing. All Rights Reserved. Protected by copyright laws of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including on the world wide web), of content from this website, in whole or in part, is strictly prohibited without the express written permission of Monument Street Publishing. 105 West Monument Street, Baltimore MD 21201, Email: customerservice@moneymorning.com

Disclaimer: Nothing published by Money Morning should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized investment advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication, or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended by Money Morning should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

Money Morning Archive

© 2005-2019 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules