Best of the Week
Most Popular
1. Next Financial Crisis Is Already Here! John Lewis 99% Profits CRASH - Retail Sector Collapse - Nadeem_Walayat
2.Why Is Apple Giving This Tiny Stock A $900 Million Opportunity? - James Burgess
3.Gold Price Trend Analysis - - Nadeem_Walayatt
4.The Beginning of the End of the Dollar - Richard_Mills
5.Stock Market Trend Forecast Update - - Nadeem_Walayat
6.Hindenburg Omen & Consumer Confidence: More Signs of Stock Market Trouble in 2019 - Troy_Bombardia
7.Precious Metals Sector: It’s 2013 All Over Again - P_Radomski_CFA
8.Central Banks Have Gone Rogue, Putting Us All at Risk - Ellen_Brown
9.Gold Stocks Forced Capitulation - Zeal_LLC
10.The Post Bubble Market Contraction Thesis Receives Validation - Plunger
Last 7 days
Technical Analysis Points to DOW 30k Next Target - 19th Nov 18
Stock Market Consolidating in a Downtrend  - 19th Nov 18
Next Tory Leader, Prime Minister Forecast and Betting Market Odds - 18th Nov 18
The Fed's Misleading Money Supply Measures - 17th Nov 18
Stock Market Outlook: Why the Economy is Bullish for Stocks Going into 2019 - 17th Nov 18
NO DEAL HARD BrExit Tory Chaos, Theresa May Leadership Challenge - 17th Nov 18
Gold vs Several Key Investments - 17th Nov 18
GDX Gold Mining Stocks Q3 18 Fundamentals - 17th Nov 18
Is Gold Under or Overpriced? - 17th Nov 18
Active Managers are Bearish on Stocks. A Bullish Contrarian Sign - 16th Nov 18
Will The Fed Sacrifice Retirement Portfolio Values For The "Common Good"? - 16th Nov 18
BrExit War - Tory Party About to Replace Theresa May for NO DEAL BrExit - 16th Nov 18
Aspire Global Makes Significant Financial Strides - 16th Nov 18
Gold Oil and Commodities …Back to the Future ? - 16th Nov 18
Will Oil Price Crash Lead to “Contagion” for the U.S. Stock Market? - 15th Nov 18
How NOT to Be Among the MANY Stock Investors Fooled by This Market Myth - 15th Nov 18
Tory BrExit Chaos Cripples UK Economy, Wrecks Housing Market Confidence - 15th Nov 18
Stocks Could End 2018 With A Dramatic Rally - 15th Nov 18
What Could Be the Last Nail in This Stock Bull Markets Coffin - 15th Nov 18
Defensive Stock Sectors Outperforming, Just Like During the Dot-com Bubble - 15th Nov 18
Buying Your First Home? Here’s How to Save Money - 15th Nov 18
US Economy Ten Points or Ten Miles to ‘Bridge Out’? - 14th Nov 18
US Stocks: Whither from Here? - 14th Nov 18
Know exactly when to Enter&Exit trades using this... - 14th Nov 18
Understanding the Benefits of Keeping a Trading Journal - 14th Nov 18
S&P 500 Below 2,800 Again, New Downtrend or Just Correction? - 13th Nov 18
Warning: Precious Metals’ Gold and Silver Prices are about to Collapse! - 13th Nov 18
Why the End of the Longest Crude Oil Bull Market Since 2008? - 13th Nov 18
Stock Market Counter-trend Rally Reaches .618 Retracement - 13th Nov 18
How to Create the Best Website Content and Generate Organic Traffic - 13th Nov 18
Why the Stock Market Will Pullback, Rally, and Roll Into a Bear Market - 13th Nov 18
Stock Markets Around the World are Crashing. What Not to Worry About? - 12th Nov 18
Cyclical Commodities Continue to Weaken, Gold Moves in Relation - 12th Nov 18
Olympus Tough TG-5 Camera Stuck or Dead Pixels, Rubbish Video Auto Focus - 12th Nov 18
5 Things That Precede Gold Price Major Bottoms - 12th Nov 18
Big US Stocks Q3 Fundamentals - 12th Nov 18
How "Free Money" Helped Create Sizzling Housing Market & REIT Gains - 12th Nov 18
One Direction More Likely for Bitcoin Price - 12th Nov 18
The Place of HSE Software in Today's Business - 12th Nov 18

Market Oracle FREE Newsletter

Free Online Trading Session

How New Marketing Tactics Helped the Beauty Sector Grow

Companies / Marketing Sep 07, 2018 - 02:57 PM GMT

By: Submissions

Companies

The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.


One industry in particular has become very fruitful in the age of social media - the beauty sector. Before the rise of networking platforms like Facebook, Twitter and Instagram, beauty businesses relied heavily on marketing experts in getting their name out, and here’s how everything changed.

Easy marketing methods

Imagine the early 2000s, when social media was barely in its infancy - during this time, most beauty businesses relied on an experienced marketing specialist to create a website for the them as well as hand out the salon’s leaflets. With such methods, reach was very limited and oftentimes marketing actions rarely made it to the intended audience.

As social media became a more prominent promotional tool, beauty business owners began creating their own business pages on networking platforms. Since they utilise social media pages for their own personal benefit, managing pages for their business wouldn’t be much of a problem. Salon owners have gained a better understanding of marketing their businesses and do so actively by posting pictures of their latest work, sharing and encouraging clients to leave reviews, as well as creating and posting offers that their clients would find appealing to them.

Making use of ads

Although posting new hairstyles or a latest offer is a great method beauty businesses use to encourage clients to visit the salon, it has a very limited reach. Such posts are visible to clients that already follow your page or potential ones that somehow reached it. In order to reach a significantly larger target audience that would be interested in your business, salon owners turn to social media ads, most often on Facebook and Instagram.

Launching ad campaigns not only helps salon owners reach the target audience more effectively, it is also fairly easy to run. A growing trend among salon, spa and beauty clinic owners is taking additional marketing courses to help them improve on promotional activities. This not only helps them save a significant amount of money from hiring a marketing specialist, but it also helps salon owners understand any promotional mistakes they may have made in the past, and how to avoid them.

Enhanced word of mouth marketing

Word of mouth marketing - a tactic that has not been phased by the passage of time, is by far one of the most popular forms of promoting a business. Ask yourself, have you purchased a product or service from a business that is not recommended by other clients? When it comes to making purchase decisions, we tend follow feedback from previous clients, especially in this time and age where communication is enhanced by technology.

The term “word of mouth” has evolved from two or more people passing information orally to many people passing information through digital means to a larger community. This in turn has made digital word of mouth marketing a beauty business’ dream come true. Salon owners use additional tools, such as beauty business software in order to encourage clients to share their feedback on their business. Such software comes equipped with a loyalty program module that allows salon owners to reward their clients for referrals to the business - leaving clients satisfied and helping the beauty business grow.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2018 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules