Best of the Week
Most Popular
1. Dollargeddon - Gold Price to Soar Above $6,000 - P_Radomski_CFA
2.Is Gold Price On Verge Of A Bottom, See For Yourself - Chris_Vermeulen
3.Dow Stock Market Trend Forecast 2018 - Nadeem_Walayat
4.Gold Price to Plunge Below $1000 - Key Factors for Gold & Silver Investors - P_Radomski_CFA
5.Why The Uranium Price Must Go Up - Richard_Mills
6.Dow Stock Market Trend Forecast 2018 - Video - Nadeem_Walayat
7.Jim Rogers on Gold, Silver, Bitcoin and Blockchain’s “Spectacular Future” - GoldCore
8.More Signs That the Stock Market Will Rally Until 2019 - Troy_Bombardia
9.It's Time for A New Economic Strategy in Turkey - Steve_H_Hanke
10.Fiat Currency Inflation, And Collapse Insurance - Raymond_Matison
Last 7 days
Gold – “Make Me Feel Good…Tell Me Anything” - 25th Sept 18
Sector Rotation Continues. Bullish for Stocks - 25th Sept 18
Whose Trillion is it Anyway? US Federal Government Shocker! - 25th Sept 18
Focus on the Stock Market’s Price Action and Ignore the Failed Hindenburg Omen - 25th Sept 18
5 Problems All Restaurant Owners Will Face - 25th Sept 18
Gold Price Trend Forecast 2018 - Video - 25th Sept 18
How the US Dollar Penalizes Emerging Asia - 24th Sep18
Stock Market Macro/Macro View: Waves and Cycles Part II - 24th Sep18
DJIA Makes New High  - 24th Sep18
Gold Price Trend Forecast 2018 - 24th Sep18
The Stock Market Has Been Exceptionally Strong this September. What’s Next for Q4 2018 - 24th Sep18
Gold / US Dollar Inverse Trend Relationship Video - 23rd Sep 18
US and Global Stocks, Commodities, Precious Metals and the ‘Anti-USD’ Trade - 23rd Sep 18
Gerald Celente Warns Fed May Bring Down the Economy, Crash Markets - 23rd Sep 18
Top 3 Side Jobs for Day Traders - 23rd Sep 18
Gold Exodus to Reverse - 22nd Sep 18
Bitcoin Trader SCAM WARNING - Peter Jones, Dragons Den Fake Facebook Ads - 22nd Sep 18
China Is Building the World’s Largest Innovation Economy - 21st Sep 18
How Can New Companies Succeed in the Overcrowded Online Gambling Market? - 21st Sep 18
Golden Sunsets in the Land of U.S. Dollar Hegemony - 20th Sep 18
5 Things to Keep in Mind When Buying a Luxury Car in Dubai - 20th Sep 18
Gold Price Seasonal Trend Analysis - Video - 20th Sep 18
The Stealth Reason Why the Stock Market Keeps On Rising - 20th Sep 18
Sheffield School Applications Crisis Eased by New Secondary Schools Places - 20th Sep 18
Precious Metals Sector: It’s 2013 All Over Again - 19th Sep 18
US Dollar Head & Shoulders Triggered. What's Next? - 19th Sep 18
Prepare for the Stock Market’s Volatility to Increase - 19th Sep 18
The Beginning of the End of the Dollar - 19th Sep 18
Land Rover Discovery Sport 'Approved Used' Bad Paint Job - Inchcape Chester - 19th Sep 18
Are Technology and FANG Stocks Bottoming? - 18th Sep 18
Predictive Trading Model Suggests Falling Stock Prices During US Elections - 18th Sep 18
Lehman Brothers Financial Collapse - Ten Years Later - 18th Sep 18
Financial Crisis Markets Reality Check Now in Progress - 18th Sep 18
Gold’s Ultimate Confirmation - 18th Sep 18
Omanization: a 20-year Process to Fight Volatile Oil Prices  - 18th Sep 18
Sheffield Best Secondary Schools Rankings and Trend Trajectory for Applications 2018 - 18th Sep 18
Gold / US Dollar Inverse Correlation - 17th Sep 18
The Apple Story - Trump Tariffs Penalize US Multinationals - 17th Sep 18
Wall Street Created Financial Crash Catastrophe Ten Years Later - 17th Sep 18
Trade Wars Are Going To Crash This Stock Market - 17th Sep 18
Why Is Apple Giving This Tiny Stock A $900 Million Opportunity? - 17th Sep 18
Financial Markets Macro/Micro View: Waves and Cycles - 17th Sep 18
Stock Market Bulls Prevail – for Now! - 17th Sep 18
GBPUSD Set to Explode Higher - 17th Sep 18
The China Threat - Global Crisis Hot Spots & Pressure Points - 17th Sep 18 - Jim_Willie_CB

Market Oracle FREE Newsletter

Trading Any Market

How New Marketing Tactics Helped the Beauty Sector Grow

Companies / Marketing Sep 07, 2018 - 02:57 PM GMT

By: Submissions

Companies

The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.


One industry in particular has become very fruitful in the age of social media - the beauty sector. Before the rise of networking platforms like Facebook, Twitter and Instagram, beauty businesses relied heavily on marketing experts in getting their name out, and here’s how everything changed.

Easy marketing methods

Imagine the early 2000s, when social media was barely in its infancy - during this time, most beauty businesses relied on an experienced marketing specialist to create a website for the them as well as hand out the salon’s leaflets. With such methods, reach was very limited and oftentimes marketing actions rarely made it to the intended audience.

As social media became a more prominent promotional tool, beauty business owners began creating their own business pages on networking platforms. Since they utilise social media pages for their own personal benefit, managing pages for their business wouldn’t be much of a problem. Salon owners have gained a better understanding of marketing their businesses and do so actively by posting pictures of their latest work, sharing and encouraging clients to leave reviews, as well as creating and posting offers that their clients would find appealing to them.

Making use of ads

Although posting new hairstyles or a latest offer is a great method beauty businesses use to encourage clients to visit the salon, it has a very limited reach. Such posts are visible to clients that already follow your page or potential ones that somehow reached it. In order to reach a significantly larger target audience that would be interested in your business, salon owners turn to social media ads, most often on Facebook and Instagram.

Launching ad campaigns not only helps salon owners reach the target audience more effectively, it is also fairly easy to run. A growing trend among salon, spa and beauty clinic owners is taking additional marketing courses to help them improve on promotional activities. This not only helps them save a significant amount of money from hiring a marketing specialist, but it also helps salon owners understand any promotional mistakes they may have made in the past, and how to avoid them.

Enhanced word of mouth marketing

Word of mouth marketing - a tactic that has not been phased by the passage of time, is by far one of the most popular forms of promoting a business. Ask yourself, have you purchased a product or service from a business that is not recommended by other clients? When it comes to making purchase decisions, we tend follow feedback from previous clients, especially in this time and age where communication is enhanced by technology.

The term “word of mouth” has evolved from two or more people passing information orally to many people passing information through digital means to a larger community. This in turn has made digital word of mouth marketing a beauty business’ dream come true. Salon owners use additional tools, such as beauty business software in order to encourage clients to share their feedback on their business. Such software comes equipped with a loyalty program module that allows salon owners to reward their clients for referrals to the business - leaving clients satisfied and helping the beauty business grow.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2018 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules