Best of the Week
Most Popular
1. 2019 From A Fourth Turning Perspective - James_Quinn
2.Beware the Young Stocks Bear Market! - Zeal_LLC
3.Safe Havens are Surging. What this Means for Stocks 2019 - Troy_Bombardia
4.Most Popular Financial Markets Analysis of 2018 - Trump and BrExit Chaos Dominate - Nadeem_Walayat
5.January 2019 Financial Markets Analysis and Forecasts - Nadeem_Walayat
6.Silver Price Trend Analysis 2019 - Nadeem_Walayat
7.Why 90% of Traders Lose - Nadeem_Walayat
8.What to do With Your Money in a Stocks Bear Market - Stephen_McBride
9.Stock Market What to Expect in the First 3~5 Months of 2019 - Chris_Vermeulen
10.China, Global Economy has Tipped over: The Surging Dollar and the Rallying Yen - FXCOT
Last 7 days
S&P 500 at Resistance Level, Downward Correction Ahead? - 17th Jan 19
Mauldin: My 2019 Economic Outlook - 17th Jan 19
Macro Could Weaken After US Government Shutdown. What This Means for Stocks - 17th Jan 19
US Stock Market Indexes Reaches Fibonacci Target Zone – Where to Next? - 17th Jan 19
How 2018 Was For The UK Casino Industry - 17th Jan 19
Gold Price – US$700 Or US$7000? - 16th Jan 19
Commodities Are the Right Story for 2019 - 16th Jan 19
Bitcoin Price Wavers - 15th Jan 19
History Shows That “Disruptor Stocks” Will Make You the Most Money in a Bear Market - 15th Jan 19
What Will the Stock Market Do Around Earnings Season - 15th Jan 19
2018-2019 Pop Goes The Debt Bubble - 15th Jan 19
Are Global Stock Markets About To Rally 10 Percent? - 15th Jan 19
Here's something to make you money in 2019 - 15th Jan 19
Theresa May to Lose by Over 200 Votes as Remain MP's Plot Subverting Brexit - 15th Jan 19
Europe is Burning - 14th Jan 19
S&P 500 Bounces Off 2,600, Downward Reversal? - 14th Jan 19
Gold A Rally or a Bull Market? - 14th Jan 19
Gold Stocks, Dollar and Oil Cycle Moves to Profit from in 2019 - 14th Jan 19
How To Profit From The Death Of Las Vegas - 14th Jan 19
Real Reason for Land Rover Crisis is Poor Quality of Build - 14th Jan 19
Stock Market Looking Toppy! - 13th Jan 19
Liquidity, Money Supply, and Insolvency - 13th Jan 19
Top Ten Trends Lead to Gold Price - 13th Jan 19
Silver: A Long Term Perspective - 13th Jan 19
Trump's Impeachment? Watch the Stock Market - 12th Jan 19
Big Silver Move Foreshadowed as Industrial Panic Looms - 12th Jan 19
Gold GDXJ Upside Bests GDX - 12th Jan 19
Devastating Investment Losses Are Coming: What Is Your Advisor Doing About It? - 12th Jan 19
Things to do Before Choosing the Right Credit Card - 12th Jan 19
Japanese Yen Outlook In 2019 - 11th Jan 19
Yield curve suggests that US Recession is near: Trading Setups - 11th Jan 19
How Unrealistic Return Assumptions Are Ruining Your Stocks Portfolio - 10th Jan 19
What’s Next for the US Dollar, Gold, Stocks & Bonds? - 10th Jan 19
America's New Africa Strategy - 10th Jan 19
Gold Mine Production by Country - 10th Jan 19
Gold, Stocks and the Flattening Yield Curve - 10th Jan 19
Silver Price Trend Forecast Target for 2019 - 10th Jan 19

Market Oracle FREE Newsletter

Bitcoin Analysis and Trend Forecast 2019

How New Marketing Tactics Helped the Beauty Sector Grow

Companies / Marketing Sep 07, 2018 - 02:57 PM GMT

By: Submissions

Companies

The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.


One industry in particular has become very fruitful in the age of social media - the beauty sector. Before the rise of networking platforms like Facebook, Twitter and Instagram, beauty businesses relied heavily on marketing experts in getting their name out, and here’s how everything changed.

Easy marketing methods

Imagine the early 2000s, when social media was barely in its infancy - during this time, most beauty businesses relied on an experienced marketing specialist to create a website for the them as well as hand out the salon’s leaflets. With such methods, reach was very limited and oftentimes marketing actions rarely made it to the intended audience.

As social media became a more prominent promotional tool, beauty business owners began creating their own business pages on networking platforms. Since they utilise social media pages for their own personal benefit, managing pages for their business wouldn’t be much of a problem. Salon owners have gained a better understanding of marketing their businesses and do so actively by posting pictures of their latest work, sharing and encouraging clients to leave reviews, as well as creating and posting offers that their clients would find appealing to them.

Making use of ads

Although posting new hairstyles or a latest offer is a great method beauty businesses use to encourage clients to visit the salon, it has a very limited reach. Such posts are visible to clients that already follow your page or potential ones that somehow reached it. In order to reach a significantly larger target audience that would be interested in your business, salon owners turn to social media ads, most often on Facebook and Instagram.

Launching ad campaigns not only helps salon owners reach the target audience more effectively, it is also fairly easy to run. A growing trend among salon, spa and beauty clinic owners is taking additional marketing courses to help them improve on promotional activities. This not only helps them save a significant amount of money from hiring a marketing specialist, but it also helps salon owners understand any promotional mistakes they may have made in the past, and how to avoid them.

Enhanced word of mouth marketing

Word of mouth marketing - a tactic that has not been phased by the passage of time, is by far one of the most popular forms of promoting a business. Ask yourself, have you purchased a product or service from a business that is not recommended by other clients? When it comes to making purchase decisions, we tend follow feedback from previous clients, especially in this time and age where communication is enhanced by technology.

The term “word of mouth” has evolved from two or more people passing information orally to many people passing information through digital means to a larger community. This in turn has made digital word of mouth marketing a beauty business’ dream come true. Salon owners use additional tools, such as beauty business software in order to encourage clients to share their feedback on their business. Such software comes equipped with a loyalty program module that allows salon owners to reward their clients for referrals to the business - leaving clients satisfied and helping the beauty business grow.

By Sumeet Manhas

© 2018 Copyright Sumeet Manhas - All Rights Reserved

Disclaimer: The above is a matter of opinion provided for general information purposes only and is not intended as investment advice. Information and analysis above are derived from sources and utilising methods believed to be reliable, but we cannot accept responsibility for any losses you may incur as a result of this analysis. Individuals should consult with their personal financial advisors.


© 2005-2018 http://www.MarketOracle.co.uk - The Market Oracle is a FREE Daily Financial Markets Analysis & Forecasting online publication.


Post Comment

Only logged in users are allowed to post comments. Register/ Log in

6 Critical Money Making Rules