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Market Oracle FREE Newsletter

Category: Marketing

The analysis published under this category are as follows.

Companies

Tuesday, January 11, 2022

What's the Role of an Affiliate Marketer? / Companies / Marketing

By: Sumeet_Manhas

If you visit most of the e-commerce sites, you'll come across the 'become an affiliate marketer' link. Affiliate marketing has gained momentum, although most people don't understand what it's all about.

Simply put, affiliate marketing refers to a marketing technique in which an organization pays others to market its services or products. The marketers earn a commission whenever a customer buys the product through their links. Affiliates normally place product links on their blog, app, or website. Once someone purchases the product through the link, the affiliate gets a commission. This helps companies to get more sales hence more profit. However, affiliate marketing may not be a success without support from affiliate managers. These play a central role as far as affiliate marketing is concerned.

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Companies

Saturday, January 01, 2022

Why You Need A PR Expert For Your Financial Startup / Companies / Marketing

By: Submissions

Public Relations (PR) is a term we’ve heard all too often, usually in conversations concerning the marketing of a business. But not many have a grasp on what it truly means and, more importantly, the benefits that it bears. 

Public Relations is all about conveying the right message, to the right people at the right time in an effort to create a stronger brand presence and reputation. A well-developed PR program for your business can help you enhance your marketing efforts. In addition, investing in PR can be transformative for a business's future and profitability.

Organizations that have caught on to this are investing considerable time and resources into staying on top of their PR strategies, and as a result, are generating greater returns.

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Companies

Tuesday, December 08, 2020

Digital Marketing: Investment Trends for 2021 / Companies / Marketing

By: Submissions

The digital marketing industry continues to evolve at a rapid rate, and the upcoming year will undoubtedly be no different in that respect.

Whether you use the services of a digital marketing agency or an in-house team, it is imperative that they keep up-to-speed with the latest trends.

Standing still in business has historically proven to be a recipe for disaster, particularly for companies who are steadfast in their resistance to change.

With that in mind, we take a closer look at some of the critical areas where companies may look to invest in digital marketing in 2021.

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Companies

Tuesday, April 21, 2020

Twice as Many Customers: Lead Acquisition Algorithms / Companies / Marketing

By: Sumeet_Manhas

Tilda tests

With the help of Google Analytics and the Tilda site builder, we can experiment and test various changes on the site, and then transfer them to the main one. 

The essence of the method is to measure page performance using comparison. You need to create two pages: A - control, B - experimental, where you change some parameters (picture, title, button, etc.).

One-half of the customers demonstrate page A, the second. In essence, B. Next, evaluate where the goal (subscription, order, etc.) is achieved more often, that is, which of the pages is more conversion.

If you dig deeper, you can look at the analytics and identify the reasons why users do not make a purchase/subscription. If you can develop cheap hypotheses and implement them in 1-2 weeks, you can quickly increase the conversion by at least 1%.

This method of A/B testing is also acceptable for your MVP.

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Companies

Friday, September 20, 2019

Small Marketing Budget? No Problem! / Companies / Marketing

By: Sumeet_Manhas

It is a tough world out there for small businesses. Large companies with big budgets have the capacity to splash the cash on elaborate marketing campaigns. They can afford to take risks. However, for small businesses they need to get it right the first time, and they need to look for innovative avenues which won’t cost excessive amounts. Read on to discover some key marketing methods that should be utilised by these companies…

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Companies

Thursday, August 29, 2019

The Importance Of Online Marketing For Companies / Companies / Marketing

By: Boris_Dzhingarov

Online marketing - also known as marketing 2.0 - is the combination of all the new technologies in the network. The companies present on the Internet have more visibility and, therefore, more brand knowledge and transcendence. Companies that use online marketing have more direct contact with their potential customers. Marketing 2.0 It allows to know the needs and desires of the clients themselves and, thus, to be able to satisfy them first hand and, in the same way, to be able to compete with the rest of the digitized companies.
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Companies

Saturday, February 23, 2019

5 Marketing Trends Every Marketer Should Know About This Year / Companies / Marketing

By: Dylan_Moran

The beginning of the year is a busy time for marketers because it means another set of trends will be released and they have to adjust their existing strategies (or even change them completely) to keep up with an ever-changing marketing landscape. But which trends will really make a huge impact this year? We rounded up five:

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Companies

Wednesday, February 20, 2019

Five Online Marketing Predictions that will Matter in 2019 / Companies / Marketing

By: Dylan_Moran

The beginning of the year is a busy time for marketers. Online marketing trends are constantly shifting, after all, which means that not everything that mattered last year may still carry over now. As a marketer, it’s very important to know which trends are worth incorporating into your system and which ones to pass up. To make thing easier for you, we rounded up five online marketing predictions that will matter for 2019—and even beyond:

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Companies

Saturday, November 24, 2018

Don’t Ditch These Traditional Marketing Methods Just Yet / Companies / Marketing

By: Dylan_Moran

It’s no secret that digital marketing has dominated businesses since the turn of the century. With the dawn of computers and smartphones, digital marketing methods have been a huge part of most business strategies and a lot of marketers have abandoned traditional methods thinking they’re already outdated.

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Companies

Friday, September 07, 2018

How New Marketing Tactics Helped the Beauty Sector Grow / Companies / Marketing

By: Submissions

The methods in business marketing have changed drastically, especially in recent years , with the introduction of new technologies, which have improved communication tenfold. The main group that has been spearheading the evolution of marketing is none other than social media. As more and more people turn to these networking platforms, successful marketers need to go where their clients in order to stay in the game.

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